Experiment. Be a rebel and try something new. Dare to be different. You’ll be surprised by what works and what doesn’t.
Learn from the masters. Subscribe to excellent email lists and analyze their subject lines. You’re guaranteed to learn something.
Stop following meaningless stats like optimal subject line length. No average reader exists. Build a real relationship so your readers anticipate your emails and they’ll open them because they recognize your name — even when your subject line sucks.
How to write engaging emails
So, you’ve got people to open your emails. Now what? How do you keep their attention? How do you keep them reading your emails word for word?
Follow these 11 tips for emails that will captivate your readers:
Write fast. Because that’s how your enthusiasm and personality come through.
Keep it short.Edit your emails with rigor. Long and unwieldy emails slaughter your readers’ interest. Challenge yourself to cut your text by half next time you edit.
Ask questions. Imagine having a face-to-face conversation with your reader. You’d ask questions in that situation, wouldn’t you?
Don’t follow a strict formula. Blueprinted emails quickly bore the boots off your readers.
Add a personal touch. Because you’re trying to get readers to know, like, and trust you, aren’t you?
Don’t automate your greeting. Try warm wishes, best regards, or greetings from sunny England. Mixing up your greetings makes you less robotic, and more personal.
Follow these 9 tips to convert more email readers into buyers:
Don’t sell before the prospect is ready. Become a friend and trusted sourceof information first; and your readers will more readily buy from you.
Highlight benefits. Don’t sell your product. Instead, sell the benefit it offers your customer.
Show what readers will miss. Most people are risk averse. They want to avoid inconveniences, glitches, and complications. Consider rephrasing the benefits of your offer as a problem you’ll help to avoid.
Don’t follow a strict formula. Because formulaic emails sound robotic and are boring as heck.