Using Google Trends To Find Low Competition Niches You Never Knew Existed
I came upon this technique by accident while using Trends for something totally different.
Below is the step by step instruction for using Google Trends to find products in a certain market that are newly popular but with significant volume, making them ripe for promotion as an affiliate.
STEP 1: DO A GOOGLE TRENDS SEARCH FOR THE NAME OF A TYPE OF PRODUCT
So at Google Trends, search not the brand name, but the product type. In this example I used “Stroller”, but it could have been “fridge”, “turntable” or anything else.
STEP 2: CHANGE THE DATE RANGE TO PAST 12 MONTHS
I’ve tested this using different time frames, and this is the one that best ensures you’re going to see real “break out” products, not ones that have only had a bump in the last couple of months due to seasonality or something else.
STEP 3: SELECT UNITED STATES (UNLESS YOU’RE MAINLY PROMOTING PRODUCTS FROM ELSEWHERE)
STEP 4: SCROLL DOWN TO THE “RELATED SEARCHES” TAB
It’s at the bottom of the page.
And on it, lies a magical little tab called “Rising”.
It will tell you related searches that have had a significant increase in search volume during the selected period.
… And sometimes, those searches are product names.
STEP 5: LOOK FOR PRODUCT NAMES
Some products you do this with will show no product names/brand name searches.
Others will show legitimate product names. With volume. That you can sell as an affiliate.
Here I found one that sat at the top of the list… as though it had grown it’s search volume more than 2,650% in the last 12 months.
That is interesting.
From here, it’s only a matter of running your typical analysis of the products, and starting some keyword research.
And the first thing I do is search volume
STEP 6: CONFIRM SEARCH VOLUME GROWTH
You can just use the Adwords Keyword Tool for this.
I like to use the “Show Only Searches Containing My Keyword” option, and I like to drag the date back a little bit to confirm how old the search volume really is. In other words, how “newly popular” this product is, and how low my competition is likely to be.
In this case, the results were very exciting…
6 months ago this product had almost no search volume. 6 months ago there were likely close to no affiliates promoting it.
The last 3 months it has had a huge amount of attention.
It means there hasn’t been much time for other affiliates to latch on and build campaigns around this product.
It means the chances of it being lower in competition are good.
All that’s left to do from here is confirm that it has an affiliate program, and start creating content.
DISCLAIMER:I didn’t confirm whether this product had an affiliate program because for the sake of demonstrating the technique, it doesn’t matter. There were a lot of brand name strollers that I found about with the same screenshot above, and more than a few of them are perfectly able to be sold as an affiliate.
I just found a product with
a) Significant search volume.
b) Upward trending search volume in the past year
c) Very likely very low competition
d) That I would have had no idea about otherwise
If you don’t realize why this is so cool, you should read my blog more
I hope you get a chance to try this technique for yourself, because the gems to uncover are many.