For obvious reasons, make sure your business’ name is in the account name and username of your profile. Write a strong description about your business; include a good number of searchable keywords, but make sure it reads well.
2. Verify Your Website
Verified Pinterest accounts have more authority in Pinterest search.
3. Install Pin It Buttons
Encouraging users to pin content from your website primes the Pinterest search pump. The more pins you get, the better your authority and the higher your posts will rank.
4. Write Strong Descriptions
Make sure to fill the descriptions with searchable keywords that describe the product or page. But avoid sounding spammy, because the descriptions serve as captions. They are rarely changed by Pinterest users sharing them, but are less likely to be repinned or clicked upon if they aren’t appealing to users. Also avoid using hashtags, which serve no Pinterest purpose. Too many hashtags and, your content might be demoted in Pinterest search. You should also take the same approach with descriptions in the names of Pinterest boards. And when naming boards stick with straightforward, simple names.
5. Set Up Rich Pins
Rich Pins, are similar to Twitter Cards, They are a way to pull structured data from your site and display it on Pinterest. Depending on the type of Rich Pin, they can show price and availability for a product, ingredients for a recipe or address, phone number and a map for a place. Such content, ranks higher in Pinterest search. It’s also more visible in Pinterest users’ feeds and therefore has a higher click-through rate.
6. Check Your Links
Make sure Pinterest isn’t sending traffic to deleted or expired pages. 404 errors hurt a site’s search ranking and anger users. If you have a product that’s out of stock, add related items to the page.
7. Get More Followers
Add the follow button to your site, on as many pages as possible. Promote your Pinterest account on other social accounts. “The way it works is the more followers you have, the higher authority your profile and your boards will have and the more likely your Pins will rank highly in Pinterest search.
8. Find Your Niches
Although Pinterest is dominated by pins about fashion, travel and cooking, there are opportunities to target other topics. BuzzFeed has had great success with spreading its humor content, for instance. If your topic is competitive, look for niches that have a high volume of searches, but a lower volume of content, such as mother of the bride dresses in the wedding category.