With more than 271 million active users each month, Twitter has taken the social media world by storm. It has become a mecca of advertising potential, telling brand stories and customer engagement. However, Twitter has not always provided the tools necessary for brand marketers to accurately test and measure the success of a campaign or follower engagement. The new Twitter Analytics tool is bound to change all that. In order to maximize its benefit, there are a few things you should pay attention to with Twitter Analytics.
Tweet Activity The purpose of creating a marketing campaign in Twitter is to encourage as many people as possible to engage with your tweets and help you promote them by sharing your tweets with others. Also, by adding clickable links, your tweets can help drive traffic to your website. Previously, there was no good way to measure the engagement of your tweets so they could be modified for greater reach and response. Now, Twitter Analytics users will have access to a dashboard that will report items such as impressions, clicks, follows and follow rates, all without having to pay to advertise.
Follower Demographics With Twitter Analytics, you will have the ability to learn about your followers and what their interests are. You will be able to see demographic information regarding followers that will even include location. By understanding what moves your audience, you will be able to modify your campaigns to laser target just the right demographic for your niche to increase conversions.
Twitter Cards Twitter Analytics will allow you to test and see which Twitter Card works best with your type of website and the type of campaign you are trying to promote. This tool also lets you know how your media is being shared in the Twitterverse and provides data on how your card layout is engaging potential follows.