Google is one of the most recognizable words in the world. The search engine is a standard in the digital age, and billions of people use it to complete searches everyday and it is the most used search engine ever created. But Google is more than just a search engine. It’s a place to expand your brand’s social media outreach with just a few clicks of a button. From Google alerts to Google’s keyword planner, the company has many different tools to help improve your social media coverage.
The Do It Yourself Social Media Machine
Finding a popular topic to discuss may not be that difficult in the age of hashtags and Twitter, but you can use Google to alert you whenever a hot topic gets breaking news. It works similar to keywords, since a keyword or phrase is entered into Google and when the results pop up, young simply set up email alerts on that topic so you don’t have to search for it over and over. Google Trends adds to this by allowing you to compare two or more trends that are popular, so see which is more dominant. You can also use Google Trends to predict popular keywords for keyword searches and more accurate Google alerts.
If You Can’t Beat Them, Friend Them
Google became so popular and useful that the company created it’s own search engine called Google Plus. The website uses the plus sign to create posts and reveal trending topics or categories that people are posting about. The plus sign is Google’s answer to the hashtag. Because it was created by Google, anything posted to Google Plus is also entered into the Google search algorithm to be ranked higher. Sharing content on Google Plus also increases social media reach for any content posted on it.
Learn Everything Google Has to Offer
Google also offers users the ability to check their page speed, since people want to use websites that are fast and don’t take forever to load. The test also reveals tips and tricks to make the web page faster if Google finds that it is slower than most other pages. The loading time of a page is an important social media tool since pages that load content faster will be scanned faster by Google which means they will also be ranked higher.