What is Google Analytics? (Explained in Plain English)
I can’t believe it’s taken me so long to write this post.
I was on the phone the other day chatting with someone who was interested in working with me and she shared something that smacked me in the face:
“I just don’t know even know where to begin when I log in Google Analytics. What am I even supposed to be looking at?”
I can’t believe how long I’ve been talking about Google Analytics and shouting from the rooftops to install it, track everything you’re doing and make better decisions with it…. without covering the basics.
This post is for you if you are super new to Google Analytics or you’ve installed it, logged in, gone deer-in-the-headlights and ran away from your computer to hide.
I give you,
A Google Analytics Tour.
To put it simply, Google Analytics is a free tool that lets you see what’s going on with your website traffic. From where your visitors are coming from and what they’re doing on your website.