Snapchat copies Instagram Story rewinds, adds augmented background lenses

Now the copying is going the other direction, as Snapchat clones Instagram Stories’ rewind feature. But Snapchat is still innovating on the augmented reality features it popularized, plus adding new ways to share.

Today’s Snapchat update for iOS and Android introduces World Lenses. While its well-known Selfie Lenses change the way you look with dog ears and flower crowns, World Lenses change your surroundings. For example, you can add a sleepy cloud that rains down rainbow puke if you point your camera at the sky. Some World Lenses will actually animate your face too, and can have different effects depending on if you use your front- or rear-facing camera.

The new World Lenses will be available alongside the Selfie Lenses you can swipe through once you tap on the camera screen. Snapchat tells me “World Lenses will help Snapchatters decorate the world around them in even more fun and creative ways.” It already showed one off with a “Go Vote” airhorn this Sunday, and has now added flashlight, snow, floating hearts, and other World Lenses.

You can imagine how World Lenses could be fun to play with on Snapchat’s upcoming Spectacles sun glasses. Since you’ll be looking at your environment as you navigate through your day, and can’t really shoot selfies with Spectacles, World Lenses could help you spice up what your Specs capture.

Snapchat is readily preparing for the Spectacles launch. Just yesterday I spotted adds for the glasses in the security bins at LAX airport. And now there’s an option in the Snapchat app’s menu for pairing your Spectacles. You’ll just have to press the button on your Spectacles while pointing them at a special QR Snapcode on your app.

With new Lenses and Spectacles coming, you might see Stories that are too cool to keep to yourself. Luckily now there’s the option to tap on a friend’s Story or Live Story and send it as a snap to someone else. You could already do this with Discover stories by now every Story can be shared.

Finally, Snapchat is co-opting perhaps my favorite feature of Instagram Stories — the ability to rewind. Now you can tap on the left side of the screen to rewind one snap, and swipe left to go back to the start of the Story you’re watching. Previously you’d have to dig down into your already-watched Story list to rewatch something you missed. So if something awesome slips by, now you can rewind and share it with friends.

Re-sharing is important for Snapchat creators because there’s no good way to discover them in the app since it lacks any suggestions of who to follow or an Explore page like Instagram. While that does avoid Snapchat dictating what’s cool, it also makes it tough for creators to build an audience. Those creators are who keep fans coming back to Snapchat, so building features to assist them could boost their loyalty at a time when they might be tempted to post Instagram Stories.

World Lenses let you add weather and other crazy effects to your surroundings

Though it doesn’t have enormous financial backing like Instagram, Snapchat has built a strong lead in mind share, becoming synonymous with augmented portraits even though Facebook bought its own selfie mask startup MSQRD.

This kind of rapid product development will be essential for Snapchat now that it’s competing with Instagram Stories. Instagram CEO Kevin Systrom admitted to me his app’s version of Stories was directly taken from Snapchat and “They deserve all the credit.” But with 100 million people already using Instagram Stories, origin might not matter as much as which app executes best.

https://techcrunch.com/2016/11/08/snapchat-rewind/?ncid=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

Google’s 3rd Most Important Ranking Factor & Why You Should Care

Back in November 2015, and during UAE Innovation Week, I presented about the future of search. One of the areas I covered was Google’s “RankBrain“.

Google has confirmed that RankBrain is one of the top three ranking factors for search engine results placement. The first and second most important, not in order, are content and links. The third most important ranking factor, RankBrain is one that poses significant challenges to designers, content creators, and marketers who are trying to design content specifically for ranking purposes. RankBrain, an artificial intelligence system that learns user search behavior and evaluates website content, is – according to a March 2016 Q&A with a Senior Strategist at Google – the third most important ranking factor out of the hundreds they use to rank and place search results.

In October 2015, Bloomberg reported on RankBrain and included some key information about the AI factor as provided by one of Google’s senior research scientists. This information included the statement that RankBrain was the third most important ranking factor in search results, so the March 2016 statement is simply a confirmation of what we’d already been told by a senior Google staffer. RankBrain is still in third place officially, but the position is “hotly contested” as it jockeys for better placement against content and links in the top three ranking factors.

Why care?

Why does RankBrain challenge designers who are focusing on SERP placement? Because it isn’t a static algorithm component that you can easily define and design around or for. It learns and evolves with every one of the billions of user queries and thousands of indexed web pages it encounters each day. RankBrain also doesn’t replace the many different elements of Google’s algorithm, it is just one small cog in the massive algorithm machine that Google officially named Hummingbird in mid-2013. Now, after you’ve optimized your online content for as many verified ranking factors as you can find, you have to contend with a factor that may be just as unpredictable as user search behavior.

Before you start fretting about your SEO strategies, you should know that RankBrain does not handle all search queries performed on Google, which sees millions of queries every second. Most of the searches that RankBrain processes are those that have never been entered into a search query box before. While you might think that there isn’t much Google hasn’t seen yet, keep in mind that it receives three billion search queries every single day. Approximately 15% of those queries – or 450 million – are searches never before entered by any human being.

The ability to analyze and interpret as-yet-unknown and ambiguous searches is a huge step forward in the search industry because, completely new queries aside, searchers are asking questions or looking for information with more conversational words and phrases than ever before, too. Voice searches on mobile devices have opened the doors for this practice to a large degree, and users are taking advantage of the convenience of speaking their query rather than typing it.

While you might think this has little to do with your marketing strategies, RankBrain does have an impact on your SEO. It means you will have to start doing what you should have been doing all along – designing your content for users, not search engines. Some of the ways you can do this include:

• Using more conversational search phrases as your keywords.
• Including long-tail keywords in your content to make it more relevant to user searches.
• Applying user experience design (UXD) tips to your websites, pages, and content.

The March 2016 Q&A that confirmed the top three ranking factors also provided a bit more insight into how Google’s algorithm works. The Senior Strategist for Google said that, in essence, different parts of the algorithm have more or less weight depending on the search queries entered and the search results provided. One set of results may show that a dozen specific algorithm factors dominate the determination of SERP placement, while another set of results doesn’t take any of those same factors into account when assigning rank position. This adds one more dynamic factor to the way designers, marketers, and content creators have to shift their focus toward an optimal user experience rather than an experience created for an algorithm.

Closing thoughts…

If you have been tailoring your online content to meet the wants, needs, and demands of your audience all along, you likely have little to worry about when it comes to RankBrain or any other Google algorithm component. Keep your focus on creating the most valuable and engaging experience for your users and they will repay you with continued traffic, leads, and a return on your investment that a search engine can never provide.

Image by www.flickr.com/photos/cblue98/

This post was originally published on Sandstorm Digital FZE

4 Reasons Why Your Company Needs Facebook

Photo Credit: Pixabay / Simon

 3 min(s) read

Facebook was launched on February 4, 2004, and since then has been the largest social media platform in the world. As of July 27, 2016, Facebook has more than 1.71 billion monthly active users and 1.13 billion daily users. (Source: Facebook).

What does the above statistics mean to you as a business owner or marketing/advert strategist?

It means that Facebook provides you with a vast number of active and consistent audience to engage on a daily basis. This is a prime reason to utilize the platform. However, there are still more reasons why you should consider using Facebook for business.

Below are five reasons to add Facebook to your marketing strategy:

Contents

• 1 1. Zero or Low Cost
• 2 3. Targeted Audience
• 3 3. Increased Website Traffic
• 4 4. Easy and Swift Customer Support and Feedback
• 5 Conclusion on Why Your Business Needs Facebook

1. Zero or Low Cost

Getting your company on the platform and engaging users is absolutely free; $0!

All you have to do is create a page with a unique name, probably the name of your brand or company and start inviting people to like the page. People who agree to like the page by clicking on the ‘Like’ icon on the page get automatic updates of your ‘page posts’ on their timeline.

There is also an option for paid reach which allows you to pay Facebook to promote your page, and therefore, your business by reaching a larger number of people. This is referred to as inorganic reach as opposed to organic reach which you don’t pay for.

You can propagate your page or posts on your page. For just $5, you can reach between 7k- 18.6k people. Compared to other forms of adverts, this is very cheap. It cheap simply because it is the internet. It helps you spend less.

3. Targeted Audience

Facebook allows you to choose specifically which category of users you want to engage. Categories are based on factors such as location, age, gender and interests (as signified in users’ activities).

Facebook allows you to control who sees your posts by choosing your target audience, This also helps you to know which groups of people are seeing your posts.

This is something you cannot achieve with the conventional strategies of TV, radio, newspaper, ads, e.t.c. In those, you cannot estimate which who was reached.

But Facebook gives you feedback on your post reach progress anytime you wish to know. You control how it works and you know if it is really working. You are in charge!

3. Increased Website Traffic

You can use your Facebook page to propagate and drive traffic to your website. You can post a link from your website to your Facebook page and the clicks directly go to your website.

Another good thing is that the posted link does not just appear as ‘texts’ but as a large thumbnail image (if your website setting utilizes it), which makes the link post more conspicuous and attractive.

Immediately users click on the image, they are directed to your website to read the full story of which the image is just an illustration.

4. Easy and Swift Customer Support and Feedback

Facebook enables customers who have liked your page to send you instant messages through a ‘send message’ button which you can reply immediately.

However, it should be noted that this button will only continue to be visible and available to your subscribers as long as you respond to messages ‘swiftly’. So you can address customers complaints and respond to inquiries via this channel.

Also, they can reach you by commenting on your posts, which you can respond to. You can also get instant feedbacks from customers on the go. Some can also send testimonials in form of pictures and videos. All these can be done easily and swiftly.

Conclusion on Why Your Business Needs Facebook

The above listed are the major reasons why you should include Facebook in your marketing strategy, there are much more. The world is now a global village and more people are getting connected to the internet via social media every day.

The largest social media platform in the world is Facebook, so it is only rational to explore and exploit it to the fullest. Get a Facebook page for your business or brand today and you will start getting immediate results if you use the right strategies.

http://www.preneurdigest.com/reasons-company-needs-facebook/

4 WAYS TO STAY POSITIVE JUGGLING A JOB AND STARTUP

For some people a 9-5 is not enough. In fact, being at a 9-5 knowing you could do better for yourself and your family is slowly killing you.

If you are reading this post, it means you are one of those entrepreneurs. By now you have started something on the side or plan to. Either way, you will profit greatly from reading this post to help you cross the finish line.

I can tell you building a business while working at a job is a tough act, but it is not impossible. I live by the notion you should always give your job about 60% and yourself 100%. You are your most valuable asset.

Working on a job while trying to start a business will drain you faster. At times you will want to give up on your business, because your job seems to take less effort.

I am here to help you pass that roadblock and show you how to stay motivated while you create greatness on the side.

HOW MUCH TIME ARE YOU WILLING TO COMMIT?

Building a successful business takes time, and working while trying to do it, you need to decide on how much time you are willing to put in your business.

If you get up early from bed, chase traffic to put in hours at a place you hate, that is what you are willing to give. I was willing to put in 8 hours in my overnight job I hated so much.

When I arrived home at about 7:30am in the morning, I was exhausted. But before even going to my room to lay down and take a break, I took my work shirt off, sat my butt in front of my laptop and got to work.

I’d put in as much hours as I could and at times I fell asleep at the desk. Putting in 10-30 mins is not worth anything. Other blogs may have told you it is, but I am telling you it is not. 2hours plus says you know quitting time is coming and you will not have to suffer at a place that is draining you.

I believe in you, so put in the time.

KEEP IT TO YOURSELF

We are social creatures. It’s only right that we feel the need to tell people about our plans. Even from a young age we loved getting attention. It made us feel warm inside and a little more important, even when we didn’t feel it for ourselves.

But as pleasurable as that sounds, telling people about your plans can be one of the main causes for a failed business.

Not everyone will be happy about it, especially if they aren’t doing it and don’t want you to succeed. Broke minded people think it is better to bring you down to their level rather than encourage you and do something themselves. Not to mention people expect things to go faster than it should.

After a year of hard work and you have nothing to show for it, they will bring it to your attention about your so called great business. They will want to know where it is and you will end up rushing to please others rather than focus on building your empire.

If it happened that your first business failed, which many do, they will rub it in your face and you will be discouraged to learn from your attempts and try again. A person cannot become successful without ever failing and learning how to do it better the next time.

Keep it to yourself, at least in the beginning. A little down the road when you start making a little bit of progress you can talk about it a with some trusted friends that will not try and belittle you.

REWARD YOURSELF AND TAKE BREAKS

I am sure you have heard entrepreneurs that go off four hours of sleep and some are as bold as to go off as little as two. 

As fascinating as that sounds, avoid doing that. Not because it is impossible, but from my own experience, it is not worth it.

I used to put in 18 hour and 20 hour days, sitting in front of a computer screen, working non-stop unless it was a bathroom break. At times I would forget to eat.

I wanted things to go faster. I wanted to flick my bosses off and tell them to suck it. To have some income coming in to tell my girlfriend she could stop stressing and leave.

18-20hours 7 days a week felt great, while I crammed down star energy drinks; but for the long run, health will always be more important than wealth. Don’t rush, because most things require time to grow and that is not optional.

Analyze yourself and be sure you have not fallen into the trap of just doing non-important work. 

It is a good idea to take a break and relax for 30 mins, maybe stand and stretch to get the blood flow circulating again. Giving your mind a break helps it come back ever more strong.

Taking a break goes hand in hand with celebrating small wins. Celebrating small wins boost your energy and motivation level even when you don’t notice.

Taking breaks to celebrate sometimes seem like you’re not doing anything, but it’s actually better than putting in countless hours with no breaks.

Because a business takes time, there is no need to overwork. over working will lead to burning out quicker.

I also encourage 12hours of work if you are a vet in the entrepreneur sphere, especially if the work you do requires a lot of thinking.

SET ACHIEVABLE GOALS

Setting achievable goals is the most important part of staying motivated when starting your business. It’s ok to aim too high, but set small milestones to hit to get you there. Don’t go at it expecting things to just take off. Doing it that way is a great way to disappoint yourself and feel things aren’t working.

Have a small to do list that you actually work on daily and cross off. A to do list is good to have, but use it incorrectly and it will work against you.

Learning how to set goals is a skill every entrepreneur should master. Setting goals makes your dream that much closer to becoming reality. Not all goal setting is the same, just as not all to do list are the same.

Remember, even the greats have a hard time when operating their business. Learn from your surroundings and remember reading an article Is not enough. You must keep your mind at its peak by reading and constantly learning something new.

Hard times will come, but they will not last. Apply these simple rules to get pass them. If anything you can always come back to this blog and get yourself motivated.

Writing things down is the best way to make a commitment. Start by writing down what you are going to do in the comments below. If you already own a business, help someone that is just starting out by telling them about it and the other ways you overcame de-motivation.

https://www.entrepreneurboy.com/4-ways-to-stay-positive-juggling-a-job-and-startup/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+EntrepreneurBoy+%28Entrepreneur+Boy%29

You're Missing Out On Free Facebook Likes!

If you advertise on Facebook, or plan to, this post is for you!

There is no denying the power of the Facebook advertising ecosystem (Facebook & Instagram). It is the gold-standard by which all social advertising platforms are judged and will likely always be. Campaigns are centered around roughly one dozen marketing objectives and targeting options are incredibly sophisticated. Accordingly, over 3MM advertisers are actively seeking the attention of 1.7B+ monthly active users.

Regardless of the above campaign objectives chosen, secondary benefits almost always include increased brand awareness, page likes, and likes/shares on ads themselves. Today I want to focus on the likes and shares your ad will inevitably receive.

If you’re not doing this, you’re not getting your money’s worth!

Below you’ll see the “home page” for a recently wrapped up “website clicks” campaign. This particular campaign consisted of one ad that generated 250k+ impressions and 4100+ website clicks on a budget of $1000.

Since this was a standalone ad, and not a boosted post, the ad itself never appeared on the brand’s page. The only way to see it, and the accompanying likes/shares, is to click on “See Post” in the highlighted area of the image below.

Now that we’ve done that, we can see that the ad in this campaign received over 765 likes. That’s 765+ people that fit the demographic we decided to target. And, more importantly for this conversation, that’s 765+ people we now have the ability to invite to like our page. All we have to do is click the hyperlinked area on the post telling us how many people have liked it. I’ve highlighted this area on the image below.

Once we’ve done that, we get a pop-up showing us every user that has liked the post. We can see whether or not they’ve already liked our page as well as whether or not we’ve already invited them to like our page. In the image below, you’ll see a combination of the two. I took a screenshot after inviting anyone who hadn’t already liked the page to do so. Prior to this, the boxes that say “Invited” said “Invite,” telling me that those individuals were fair game.

Using this method, I grew the Facebook audience of an established page by over 37% last month.

You can do this too! In fact, you can use this method on all of your regular page posts as well. Though you’ll obviously net greater results when doing it with paid advertisements.

Now, you may be asking “why bother, likes don’t mean anything, right?”Wrong!

While the value of a like is a hotly contested subject, there is no denying that perception is reality. Consumers want to see that other people like them have “endorsed” your brand by liking your page. Furthermore, the larger your audience the greater your potential organic reach. While the Facebook ecosystem will always be pay-to-play, there is no reason to downplay either of these benefits. After all, consumers live in a sea of marketing and businesses need every advantage they can get.

If you’re interested in learning more about what the Facebook advertising ecosystem can do for your business, don’t hesitate to reach out. We would love to hear from you!
http://www.watchsm.com/blog/youre-missing-out-on-free-facebook-likes

6 Ideas To Refresh Your Email Marketing Strategy

Photo: © Jacob Lund, YFS Magazine

Email marketing requires a lot of planning and work in order to be effective, but when done right it can drive more traffic to your website and boost your sales.

If you are ready to improve your email marketing campaigns, here are six tactics you can leverage.

1. Try a new list growth strategy

When was the last time you introduced a new way for people to sign up for the email list? You can create a prominent “above-the-fold” email sign-up message on your website home page. Another popular option is to use a sign-up incentive like a informative ebook, cheat sheet or even an entrance into a giveaway.

Meanwhile, whenever people contact you through various lead gen forms on your site, give them the opportunity to opt-in and automatically receive regular communications, like an email newsletter, from you. These are just a few ways you can grow your list by maximizing simple strategies.

2. 
Create a focus group

Email marketing is an uphill battle if open rates are low, meaning you can’t entice your subscribers to open your emails in your very first place. A moderated audience of your customers can give you insight above and beyond standard email metrics.

3. A/B test subject lines

If open rates are low, start A/B testing your email subject lines and make sure you are adhering to best practices. For example, keep them short and simple. Studies confirm that, “Most people quickly scan subject lines to decide if they’ll open or ignore the email, so don’t expect subscribers to dig through your subject line to figure out if they’re interested. Keep your subject line to 50 characters or fewer.”

You can also add a bit of personalization. Add the “recipient’s first or last name to improve open rates. MailChimp research suggests including a city name is even better.”

4. Add video

Emails with videos are known to improve click through rates. Videos are educational, entertaining, and one of the best alternatives to written content. Vidyard recommends a quick and easy option that takes very little tech savviness.

“Within your email, include an image from your video and put a play button over top of it to mimic the look of a typical video player: Here you’re adding a visual indication that a video is part of your email with the play button. When readers are prompted with this play button, they’ll click the image and be directed to a landing page – or a branded video sharing page – with your video embedded. Using a compelling image to link readers to your video content within email works really well to increase click through rates.”

5. Extend email reach

Do you have an active social media presence? If so, then make your newsletter available to your social media fans. If you’re sharing your newsletter on other platforms, don’t forget to add an “Add Me to Mailing List” call to action so social fans can easily opt-in to receive updates.

6. Incorporate storytelling into email content

The best brands are great storytellers. You can easily integrate relevant and compelling storytelling to your email content by sharing a behind the scenes look at activities that will interest your audience. For example, if you own an antique store, sharing pictures highlights from a recent buying trip would be a great start.

Also, consider highlighting conversations you have had with employees and customers to use in a podcast, available only to email subscribers.

http://yfsmagazine.com/2016/10/07/6-ideas-to-refresh-your-email-marketing-strategy/

4 Biggest Mistakes Entrepreneurs Make With Facebook Ads (And How To Avoid Them)

Have total clarity on your ideal client’s pain point/desire/frustration and PLAN your campaign in advance!

I spend a lot of time in putting all the pieces together, revise, rethink until I feel the funnel is ready for Facebook ads.

Here’s the thing! It’s NOT hard to boost a post and attract traffic to your website/offer/lead magnet. Facebook is going to deliver, if you pay for that traffic! Everytime!  But it’s WHAT  you do with that traffic that’s going to determine the ROI of your campaign!

Here are 4 of the biggest mistake entrepreneurs make

1. No strategy
2. Not testing copy and images
3. Not knowing the numbers
4. Not mastering targeting

So, let’s talk a little bit about each one

MISTAKE #1 – NO STRATEGY

Most entrepreneurs don’t generate revenue with FB ads because there is no strategy.

38.6% of the GLOBAL online population is using Facebook, and 900 million users use Facebook daily.

The business that has a STRATEGY in place to efficiently collect qualified leads that lead to sales is a giant leap ahead of the rest.
Are you one of them? Do you have an effective strategy to collect qualified leads and get a piece of the pie?
If you don’t have a strategy, start creating one based on these three steps:

Step #1 – Attract
Use Facebook Ads to attract people to your FREE lead magnet (eBook, PDF, webinar, challenge, etc.)
Step #2 – Convert
Use your lead magnet to convert the traffic you are getting to subscribers
Step #3 – Promote
Create an email sequence to promote an offer that’s in alignment with your lead magnet

Make sure that your sales funnel converts to the best of its ability before you spend $1 on advertising.

Once you have this setup, you can put a plan in place to reach your income goals.

MISTAKE #2 – NOT TESTING COPY AND IMAGES

If you use Facebook ads to reach more people and go from overlooked to fully booked, don’t forget to use strong, eye-catching colors for your images!

How many images do you test with your campaign? 5? 3? Just 1?

Remember this…

“Consumer Acquisition found that images are responsible for more than 75% of ad performance. It’s crucial that you choose the most dynamic images possible,”according to Walgrove.

Blue is not noticed…“While blues tend to blend too much with Facebook’s theme colors, and blacks and grays are visually recessive (meaning the eye ignores them), vibrant colors like red, yellow, orange, and green appear in some of the most successful ads.” Source: Walgrove

Now, if you don’t test more than 2 images normally, go and create more images for your campaign.

You don’t want to leave money on the table, right? You don’t want to pay more than average for a lead, right?

Start implementing this little trick …

Start with 4-5 images and after 3-5 days, keep only 1-2 (the ones that perform best, of course). Create images that stop people from scrolling through their news feed and will pay attention to your ad image. Use strong colors for your images to stand out in the news feed.

User-generated pictures tend to perform better than professional images (stock photos) with models. You’ll look more *real*, and your ad will be more trustworthy. Therefore, it’s wise to avoid stock photos or images with models.

MISTAKE #3 – NOT KNOWING THE NUMBERS

Rome wasn’t built in a day! So, even if you build your campaign in one day, your job has just started. You need to measure, track and tweak to optimize your campaign until you start attracting the revenue you want.

Maybe it sounds overwhelming at first, but it’s not! Follow my steps…

Here are some of THE MOST important numbers to keep a very close eye on as long you run your campaign.

Get CRYSTAL CLEAR on how much are you willing to pay for a lead and how much are you willing to pay for a brand new sale?

Ready? Go and do that now and read the rest when you are done.

Done? Okay!

Let’s move forward then…

Now we will look at the following numbers….

1. Your Landing Page conversion rate – This is the page where your lead magnet and conversion rate should be between 10%-30% to be in the ‘okay’ category. If you keep optimizing your campaign, you may reach 50% or even more. I get 60% for some of my pages, and I target cold traffic.

2. Positive and negative score – Aim for more positive feedback than negative feedback to keep your account safe.

3. Relevance score – If it’s between 6 and 10, it’s great.

4. Click Though Rate (CTR) – You want to know how interested your audience really is in your ad and CTR tells you exactly that.

5. Ad placement – Over 900 million users visit Facebook each day and 700 million of them are on mobile, so targeting mobile users is a great idea for most business owners. However, I’ve seen ads perform better on desktop. Test mobile, desktop, and feed ads to see which one works best and then stop the ones that are not performing as well.

MISTAKE #4 – NOT MASTERING TARGETING

• Have you ever wanted to target
• People who have already expressed their interest in buying from you?
• Who visits your website most often?
• Who expressed their interest in booking a discovery call with you?
• People who bought similar products like yours?
• Everyone who lives near your local store and could be interested in special promotions?
•  Those who were on your Landing Page, but didn’t opt-in?

Well, you can do this with Facebook ads.

Facebook ads have more than 600 targeting options. A few examples: household income, level of education, home type, parents of children with specific ages, buyer profiles, people who frequently buy online, frequent travelers, and much more

Over 900 million users visit Facebook each day. If your customer is not on Facebook, then where are they?

Explore the targeting options, find out which one makes sense for your business, and find customers.

Organize your target following these three types of audiences:

• People who know you (Custom Audience)
  People who are similar to the ones who know you (Lookalike Audience)
  People who don’t know you (Saved Targeted Group)

Targeting Facebook Ads by custom audiences (rather than by category or interest) the cost-per-conversion is 64% lower.

It turns out when you target Facebook ads to fans, you get 700% more click through, according to the data king Web trends.

Additional data from TGB Digital shows that ads targeted at fans increase actual conversions (not just click) by as much as 400%.

If you don’t have many fans on your Facebook page, run a ‘like campaign’ to get more fans.

Once you have more than 1000 fans, start targeting them to lower your lead cost.

http://florentinaistrati.com/facebook-ads-mistakes/