17 Minutes Only!

Showing posts with label Affiliate marketing. Show all posts
Showing posts with label Affiliate marketing. Show all posts

Monday, 12 September 2016

11 Powerful Tips to Use Social Media Like a Master

Social media is a powerhouse of many of the things, whether you are promoting a business, product or yourself. For all of these social media is near the top of what will determine your success. There are so many social media platforms such as Facebook, Twitter, Instagram, and many other, which have become commonplace and maybe most modern forms of interaction today.
Now, the time change so does the social media platforms, and it means these platforms have to get harder with the time. So to be successful in social media marketer the tricks of past year might not help you for what you to what you want to get in this years. You will need a ton of tips and tricks to stay up-to-date with the social platforms. So the top 10 power tips which I am going to break down for you and I am going to explain each of them in the detail. So let’s roll.

10 Powerful Tips for Social Media

Powerful tips to user social media like a master
#1. Go live on Facebook
Facebook is the great social media platform wherein Facebook Live is the best feature for an honest brand building. This presents a significant new opportunity for a brand to use live video to showcase their knowledge to their followers and gain new followers to increase brand awareness.
The best part about live feature is, when you go Live on Facebook, people who follow you they get a valuable notification for your event. When you go live, and numbers will appear on your screen, which indicates the number of users is watching you live.
Facebook Live
#2. Take Advantage of Hiding Comments Feature on Facebook
More often it may not be possible that every follower on Facebook do like your post, there will be at least one who ruins the fun for everyone by commenting. So the big advantage of hiding comments is that when some of the commenters comments on your Facebook post which you don’t like you can only hide it.
#3. Wirecast Is The Best Way To Publish on Facebook Live
As we all know that Facebook loves Facebook live, where this platform provides the ability to its all users to stream live video. With Wirecast, the user can now elevate the production value of their live videos by using multiple cameras, graphics, effects, transitions and other professional capabilities.
TeleStream
The advantage of using this feature is, there is direct integration between Wirecast and Facebook Live where Wirecast users can publish live streams directly to the Facebook Live platform from within the interface. This tool is quite difficult, but it is worth to learn it.
#4. Use Trello To Organize Your Social Media
For those, who like to keep their Social Media work organized or want to get organized and divide individual task to an individual team member then Trello is the perfect tool. This web-based application for social media management is like a whiteboard that is having the super powers. The advantage of Trello is truly the best to be more productive.
Trello
#5. Use LibreStock To Legally Use The Photos
From the numerous of sources every day you might search for right photos for your blog posts, Facebook or many other social media platforms. Not all but there are many of the images which are copyrighted that you can’t use it because it is illegal to use any copyright image. So if you are looking for free images for your posts use LibreStock.
LiberStock
This platform offers free images which are licensed under public domain-CCO license. Within this platform, all the photographs are divided into categories.
#6. SocialChamp The Great Platform To Post Multiple

Most of all we believe that posting messages multiple times on social media is important. SocialChamp has developed a platform to schedule messages on the major social networks. This platform knows if your message only appears once, and you will lose at least 75% of the possible views that your post has
SocialChamp
It is important that you post your messages multiple times so all your fans could see that. With using SocialChamp, you can set your messages on a repeating schedule and can make sure it is continually hitting each social media network at your desired frequency of time.
#7. Use Canva For Awesome Graphics For Social Media

Canava
Canva is the great tool that will ramp up your social media campaign by adding beautifully designed graphics. With this tool, you can create your band kit with colors, logos, and fonts. Also, you can create templates for everything from social media graphics to presentations. So you can create your own on-brand graphics. Another advantage of using this tool is once you design the graphic, you can optimize it for different social media platforms in different sizes.
#8. Use of Lightroom is Best Way To Post on Instagram
Instagram is full of inspiring photography as many professional photographers, and a creative user has discovered this platform as a viable tool for promoting themselves and their work. But the problem is that Instagram remains as a mobile platform and the users of Instagram post pictures those have been taken with an other device or camera and edit them on a computer. Typically this involves some third-party uploading tool or image transfer to a mobile device for upload.
LRGram
But to overcome this problem you can use Lightroom platform that also offer Instagram’s users a plugin which are LR/Instagram. This plugin lets you post images to Instagram directly from Lightroom. Images are uploaded by dragging them into your images collection and before you do, you can add hashtags or captions. You can also crop your images to an aspect ratio that is supported by Instagram.
#9. Use of Planoly To Manage Instagram
Did you ever want to upload photos to Instagram from your desktop? Well, now you can by using one tool and that is Planoly. The actual role of this tool is that it can schedule the Instagram posts from desktop version website. So typically this is scheduling app, which has a well laid-out calendar. This calendar shows on which dates you can manage your Instagram posts uploading. This will help you to create a day to day posts schedule for your Instagram account.
Planoly
#10. Share Personal and Business Information On Instagram
Instagram indeed becomes the visual representation of your brand. And from that people get to know you from what you share. So be a multi-faceted jewel and share a variety of your personal information and business information in a mix, that works for you, and you can show your different sides. This will also help you to connect with the right kind of people, and this will also build a transparent and honest reputation for a brand online.
#Bonus: Use Their Own Analytics Which Social Media Provide By Default
Do you know that various social media platforms provide their own analytic system to track records of post-performance? Yes, it is true that Facebook, Twitter, Instagram, and Pinterest all these social media platforms, who provide fantastic analytics system with the upgraded free business accounts.
With these tips, you can take your brand to the next level and these power tips are the best to build an honest audience. If you have any other social media power tips, then don’t miss the chance to share with others. Share here with me by just commenting below.

Wednesday, 17 August 2016

Developing a Conversion Funnel to Increase Sales


If you want a solid marketing campaign that generates positive sales, you should consider using a conversion funnel. This is a tool that is often used by successful internet marketers. By learning how to build a conversion funnel, you’ll be able to create a structured campaign that actually converts.
Here is a simple guide for developing a conversion funnel for your next marketing campaign.
What is a Conversion Funnel?
First off, what is a conversion funnel? It’s a structured outline of your method for acquiring new customers and completing a sale. You’re funnelling your potential customers through a planned campaign, starting with the acquisition and ending with a sale or inquiry.
The reason for the funnel shape is that the number of prospective customers drops off the further along you go. You can then determine where the largest drop-off occurs and come up with solutions for fixing the leak in the funnel.
For example, you may get 1,000 visitors to reach your landing page. Half of those visitors may follow through with the next action, such as subscribing to your email list. Half of those subscribers may follow the link in your next email. The number trickles down until you reach your final conversion rate.
The standard conversion funnel can be broken down as follows:
  • Attraction
  • Interest
  • Desire
  • Action
You first need to attract potential customers. This is done through your standard marketing channels, such as PPC ads, press releases, social media marketing, and search engine optimization. From there, you need to capture their interest, such as with a landing page.
You then use desire in your calls to action to get them to move to the next step – completing an action. The intended action is usually a purchase or contacting you to learn more about your offer.
Attracting the Right Customers
The first part of the funnel is attracting potential customers. You need to attract the right customers to boost your conversion rates and make your funnel more effective. There are multiple solutions for this. You can perform market research to learn more about the interests of your prospective customers.
You could also focus on the copy used in your advertisements and marketing. Use long-tail keywords to narrow the focus of your advertisements. Targeting a niche category within your industry is always a good method for attracting the right customers.
Build Interest and Desire
Building interest and desire gets accomplished through landing pages and emails. Your landing pages should build interest in the solution that you’re providing. Your goal should be to gain subscribers. You can include a call to action on your landing page to complete a sale, but include an opt-in form for subscribing.
Some of your visitors may not be interested in making a purchase right away. But, you could still end up getting their email address. This is an essential part of the funnel. You’ll need to create an email marketing campaign for targeting visitors that left without making a purchase.
Send a Follow Up Email
You can attempt to plug the leak in your funnel by sending follow up emails. The opt-in form that you include on your landing page should be separate from your other subscriber lists. Create a follow-up email that you can send to these visitors.
Your follow-up email should build the desire to come back to your website and complete a purchase. You could include an additional offer, discount, or promotional code to entice the visitor back to your website.
Create an Effective Call to Action
The final part of increasing sales through a conversion funnel is to create a killer call to action. Your call to action needs to convert. If you need help creating an effective call to action, use split testing to fine-tune your final message.
Conversion funnels are incredibly effective at increasing the effectiveness of your marketing campaign. It makes it easier to keep your campaign structured and maximise your conversion rates.
You can easily look at each stage of your conversion funnel – advertisement, landing page, email, and sale, to determine which area needs to be optimised. Focus on the areas where your potential customers start to drop-off and then come up with a solution to plug the leak and improve your funnel.
You can develop your own conversion funnel now or for additional internet marketing tips – click on the following link and learn more about my done-for-you system.

Thursday, 21 July 2016

Increase Productivity with 9 Time Saving Tools for Social Media Marketers

Social media marketing is kind of annoying task to do. Because it took lots of time to done the whole task. So are you a social media marketer? And do you struggle to get all your social media tasks done every day and find repetitive tasks over and over? Don’t worry guys. Fortunately, there are lots of great, time-saving tools for you that can dramatically optimize the impact of your task.

9 Time Saving Tools for Social Media Marketers

Increase productivity with 9 time saving tools for Social Media Marketers

#1. Socedo

Socedo is a lead generation tool. It is a handy relationship-building tool that takes Twitter and LinkedIn from a social media site to warm leads mining operation. The feature of this tool is to find prospective customers that are most likely to buy from you based on their Twitter and LinkedIn profile and conversations. Once a prospect identified, this tool will start using marketing approach to engage via Twitter and LinkedIn and push the lead into your sales pipeline and CRM.
Socedo
The best part about this tool is that it provides a reliable reporting that directly links to the platform like HubSpot. So it syncs new leads into HubSpot tool. Both engagement and ultimate conversions, the feature, allows you to see exactly how the particular campaigns have paid off.
As campaigns are vital, there is more heavy-handed email; this tool treats social leads differently from them. As it is also very easy to use, efficient, and the marketing automation takes the busy work out of the equation.

#2. Leadfeeder

Leadfeeders helps social media marketers to know more about their website visitors and uses this information to convert those promising visitors to sales leads. For that, Leadfeeder connects to your Google Analytics account and fetches data about your visitors.
leadfeeder
This tool can view the details about your site visitors like their LinkedIn contacts, B2B connections and more. It also integrated with several CRMs and customizable notifications feature, which allows an unlimited amount of users that can participate. So with which, you can turn your company into a lead generation powerhouse.

#3. Notifier

This Relationship building tool is a great tool, to save dramatically time for content marketing outreach. This tool helps to identify influencers and your audiences quickly. Notifier does not only help you to establish your authority but is also one of the best ways to make meaningful connections.
Notifier
With Notifier you can create an automatic look for people or brands on your site. For that, simply paste the URL of your site into a search box and Notifier scans for your content. If it finds the people, you’ve mentioned digs up their Twitter handles and queued up those shares via Buffer.
This tool creates tweets which you can send to let your targeted audience know that you’ve mentioned them, or you can customize the tweets by yourself. You also have control over how many specific mentions you want in each tweet, whether you can pack in all of them or send out individual notification tweets to each Twitter handle. You can also send them to Buffer.

#4. Shopify

Shopify is professional-looking e-commerce tool that is automating the commerce side of your social media, which never stop attracting new customers. Also, it makes customer service and retention a top priority.
Shopify
According to Stephanie Shkolnik, this tool adds the developing plan for both “managing crisis scenarios” like the consumer complaints. Using this tool there is more opportunity of using your social media platform to support business goals to build also there is the greater scope of maintaining your relationship with your targeted audience.
As this tool manages the customer complaints the most important thing timeliness. The Social Habit reported that 32% of clients who reach out through social platform they expect a response from you within 30 minutes and 42% of expecting a response within 60 minutes.
There is a greater scope of building and maintaining relationships with customers, try to communicate with them directly through their social platforms instead of using the method like key confirmation and tracking to email and all.

#5. rFactr

This tool is SocialPort tool. It is one of those tools which designed to include a scalable training program for sales representatives operating on social media. It offers an impressive lineup of clients including SAP, Microsoft, Intuit, and IBM.
rFactr
rFactr focuses on developing social-special content. Also, it tracks and optimizes that social-special content. Inside your company, this tool also connects automated leads with actual humans.
Once you connect with actual humans as per each of their role, you can monitor these interactions to make sure the quality and brand consistency.
Eventually, this tool lets you view and analyze all of the results introduced across your social media channels.

#6. Yotpo

In the form of reviews and user-generated suggestion, marketing is probably the most important purchase drives online. For that, the tool named Yotpo will optimize the reviews by providing bonuses or coupons to your existing customers.
Yotpo
For easy access, Yotpo collects your reviews in a centralized database and allow you to push your reviews immediately on your both the website and social streams.

#7. ClearVoice

ClearVoice is a fantastic content curation tool. The function of this tool is to manage all the aspects of a company’s content strategy from one location. Also, it includes a content discovery feature that enables the user to find relevant and contextual content based on prospect data.
ClearVoice
All those things you can do with its paid version and yes, of course, you can get access to a full-scale workflow-management suit. Also, you can create content and get access to distribution tools.
Clearvoice index analyzes billions of data points to identify the most influential content creators and their respective published works. It is the most comprehensive index online. You can also sort your results either by content or by influencers.

#8. Crate

This tool suggests you the content and works in association with Buffer. It provides more direct control over what you post and how they performed. It also helps you to get crafted curated tweets to fill your content pipeline.
Crate
Based on topical categories like marketing or CRO, websites and Twitter accounts with which you can start building “Crates”. Also, you can add hashtags and targeted or negative keywords, if you want to get the even more specific content of your choice.

#9. Quuu

Quu is another content curation tool that will change the way you curate and share content on your social media channels. Quuu exclusively hooks up with Buffer account. So it allows you to choose a few interests or categories of content and then collects and curates content for you which you want to shout out loud about. This is the perfect tool since Buffer pulled the plug on its content suggestion features.
Quuu
Letting an app automatically post random stuff to your social media profiles sounds a bit risky. So there is an option provided that you can use, and preview suggested posts via email.
Which time-saving tools do you for your social marketing? Do any on this list appeal to you? We’d love to hear about using any of this time-saving tool. Feel free to share your experience with us in the comments.

Thursday, 9 June 2016

Using Google Trends To Find Low Competition Niches You Never Knew Existed

I came upon this technique by accident while using Trends for something totally different.
Below is the step by step instruction for using Google Trends to find products in a certain market that are newly popular but with significant volume, making them ripe for promotion as an affiliate.
Here goes…

STEP 1: DO A GOOGLE TRENDS SEARCH FOR THE NAME OF A TYPE OF PRODUCT

So at Google Trends, search not the brand name, but the product type. In this example I used “Stroller”, but it could have been “fridge”, “turntable” or anything else.
trends1

STEP 2: CHANGE THE DATE RANGE TO PAST 12 MONTHS

I’ve tested this using different time frames, and this is the one that best ensures you’re going to see real “break out” products, not ones that have only had a bump in the last couple of months due to seasonality or something else.
trends2

STEP 3: SELECT UNITED STATES (UNLESS YOU’RE MAINLY PROMOTING PRODUCTS FROM ELSEWHERE)

Self explanatory…
trends3

STEP 4: SCROLL DOWN TO THE “RELATED SEARCHES” TAB

It’s at the bottom of the page.
And on it, lies a magical little tab called “Rising”.
It will tell you related searches that have had a significant increase in search volume during the selected period.
… And sometimes, those searches are product names.
trends4

STEP 5: LOOK FOR PRODUCT NAMES

Some products you do this with will show no product names/brand name searches.
Others will show legitimate product names. With volume. That you can sell as an affiliate.
trends5
Here I found one that sat at the top of the list… as though it had grown it’s search volume more than 2,650% in the last 12 months.
That is interesting.
From here, it’s only a matter of running your typical analysis of the products, and starting some keyword research.
And the first thing I do is search volume

STEP 6: CONFIRM SEARCH VOLUME GROWTH

You can just use the Adwords Keyword Tool for this.
I like to use the “Show Only Searches Containing My Keyword” option, and I like to drag the date back a little bit to confirm how old the search volume really is. In other words, how “newly popular” this product is, and how low my competition is likely to be.
In this case, the results were very exciting…
trends6
6 months ago this product had almost no search volume. 6 months ago there were likely close to no affiliates promoting it.
The last 3 months it has had a huge amount of attention.
It means there hasn’t been much time for other affiliates to latch on and build campaigns around this product.
It means the chances of it being lower in competition are good.
All that’s left to do from here is confirm that it has an affiliate program, and start creating content.
DISCLAIMER: I didn’t confirm whether this product had an affiliate program because for the sake of demonstrating the technique, it doesn’t matter. There were a lot of brand name strollers that I found about with the same screenshot above, and more than a few of them are perfectly able to be sold as an affiliate.

BOTTOM LINE

I just found a product with
a) Significant search volume.
b) Upward trending search volume in the past year
c) Very likely very low competition
d) That I would have had no idea about otherwise
If you don’t realize why this is so cool, you should read my blog more :)
I hope you get a chance to try this technique for yourself, because the gems to uncover are many.

Thursday, 19 May 2016

Our bias for paid marketing

A few rhetorical questions:
Is a physical therapist with a professional logo better than one with a handmade sign?
Are you more likely to stay at a hotel that you've heard of as opposed to an unknown one, even if 'heard of' refers to the fact that they've run ads?
Do you believe that companies that rank higher in search results are better than the ones a few pages later? And if you don't, then what's the reason we so often stop clicking after one page?
There are more ways than ever to spread the word about your work, but we live in a culture where paid ads still have clout.
"As Seen on TV" was such a powerful phrase that companies brag about it, right on the box. And that connection between paying for attention and quality still remains.
Over time, we've been sufficiently seduced by marketers that spend on the surface stuff that cognitive dissonance has persuaded us that we must be making those choices for a reason.
Find the discipline to build your projects like you won't be able to run ads to make them succeed. A product that sells itself, that's remarkable, that spreads.
Then consider running ads as if you don't need them

Wednesday, 17 February 2016

FaceBook Likes – The New Email List

5 years ago one of my good friends started an online pet store.  Sold collars, leashes, etc you get the point.
So back then he tells me he is going buy a bunch of “fans” for his page book, now referred to as likes).
So he takes 100k and gets about 85,000 fans.  I thought he was nuts.  He started posting about the sales he was having on his website.  Didn’t go so hot.
In my head I am thinking,  “I told ya so”.
We didn’t talk about it much until about a year ago.  Then he showed me what he was doing with his fanpage.
He had totally gotten away from his retail store and moved to a blog.
He posted engaging stuff like upload a picture of your cat or dog and win dog of the month.  No prize.. he didn’t need one.  Pet owners are passionate people and egged their friends to vote for them so they shared it with everyone.
This in turn led to getting more fans from all the shared content.
Then he launched a blog which basically just looked for the most shared articles on the internet that we based around pets.
Things like “Dog found dead after being tortured for hours”.  What pet owner wouldn’t read that?
So he put adsense on his site and started cranking in cash.
Long story short that 100k he invested years ago has grown into a site that does 32 MILLION hits a month and is now profiting 250k a month.  Pure profit.
I am not gonna name the site but here are its stats:
numberssocial
So about 2 months ago I talked with this FaceBook “consultant” who explained to me all the new trick with Facebook advertising isn’t to buy ads to your site… but to build your “likes” and use that to drive your existing fans to your site.
He said Facebook fan pages is the evolved email.
Think about it like this.
  • Your opt in is basically a like button – low point of entry.
  • Your open rate is virtually 100%.
But the best part?  People can share your articles which can yield free clicks and likes.  Which in turn keeps the machine revolving.
My friend above who originally invested 100k for 85k likes now has over 2.5M likes and has not invested a dime since.
I can dig it.

Monday, 23 November 2015

The #1 Way For An Affiliate To Increase Conversions

attract customer
Increasing conversion rates is a science. Achieving it requires knowledge, and testing. It often seems complicated, but for me, regardless of who you are, what your niche is, what you sell, or how much traffic you get, it all starts with this one idea…

MEETING YOUR VISITORS EXPECTATIONS.

A visitor first comes into contact with you via an ad. Whether that’s your page’s description ranking for a search term, or some paid ad, this is how your relationship with that person starts.
Right at that moment, an expectation is set. They read what your “ad” says, and they get some idea in their heads about who you are and what you’re going to give them.
Then they get to your site.
How well your site meets the expectation you set them determines how deeply they’ll engage with your content.
They read your content and if it’s what they were looking for, they see your affiliate link. They’re considering the product you promote.
When they look at your affiliate link, another expectation is set.
They’ve listened to what you said about the product and there’s a set of things they’re expecting to see when they reach the sales page for that product.
How well the sales page meets the expectation you set in your presell determines how likely they’ll be to buy the product.
These two meetings of expectation are what conversions rest on.
You therefore have two bits of analysis to do, if you want to increase affiliate sales on your site that’s getting SEO traffic.

1. “DOES MY TITLE TAG & META DESCRIPTION ACCURATELY REFLECT MY CONTENT”?

There’s plenty of talk about mentioning your keyword here. Or about being seductive and appealing so as to generate the click.
But neither of those will improve sales if you’ve set an expectation with your title tag and meta description that isn’t met in your actual page content.
Here’s an example.
The wonderful, and rather wise Priscilla Schoeman wrote a review of the Rankings Institute last year. It ranks for the keyword “Rankings Institute review”.
Here’s what it looks like to a searcher:
priscilla1

So the expectation is set.
I click this link thinking “I’m going to see whether RI is worth the investment… maybe she’ll tell me something no one else can, and maybe there’ll even be some special deal”.
Then here’s what I see when I get to the page:
priscilla2
Now this is by no means bad.
She’s established that this page is definitely about the Rankings Institute… like I expected when clicking.
She even shows the Logo of RI, to prove it’s definitely THAT RI we’re talking about. (This is quite important in many niches, when there are a lot of different products that are quite similar, perhaps even for the same brand).
But there are some bits that she doesn’t do straight away, which would certainly help those expectations be better met. Namely:
1. It’s not going to hurt to state right there at the top that this is a review, and from the perspective of someone in the course. Remember the expectation was set of “inside info”. I’d want to tell people straight away that what was promised, is exactly what they’ll get.
2. She didn’t say anything about the “investment” in this early paragraph.
Most of us have heard the phrase “tell them what you’re going to tell them” and this is key at this point, because expectations will be met if  tell them that what you said you’d tell them… you’ll definitely be telling them…
In other words, you need to assure them that this page is definitely going to have what you promised them. And assure them IMMEDIATELY.
Reading that first paragraph they have no trust in you. They’re still considering hitting the “back” button and choosing another site.
But that thinking stops if they instantly see that they’re going to get what you promised them.
To me, Priscilla’s review is more engaging (and will have more people reading on) if it says in that first paragraph:
 “I’ve made the investment in the Rankings Institute program and this review attempts to help others decide whether the same investment will pay dividends for them”.
Boom. Exactly what they thought they’d find at this page. They can feel confident to keep reading.
When you’re doing this analysis, you go through your own content in that same way, continually asking “Are readers clearly getting what I promised them here?”

2. “DOES MY REVIEW, (AND MY CALL TO ACTION IN PARTICULAR) ACCURATELY REFLECT MY PRODUCT SALES PAGE”?

It’s great to get people excited about the product you’re promoting. You want to tell them why the product is great and why people like it.
But if you aren’t also accurately reflecting what they’ll see when they click your affiliate link, it won’t be effective.
Here’s an example from a different site. This is a review of a GPS watch.
Here’s what I see on the review…
gps1
And here’s what I see when I click that – rather small – link to Amazon underneath the watch.
gps2
Let’s play spot the difference.
For one, the price is different. I was expecting $177 and I got $183. 
Maybe I won’t care about the $6 difference but there’s no reason for an affiliate to risk it. Probably this review just hasn’t been updated but this is definitely the kind of thing you need to watch out for.
For two, the image of the watch is slightly different. A different face is showing. This is negligible but in other cases it can be more significant. What they see on the merchant page has to be exactly what they saw on your page.
The point is, your prospect is close to making a purchase here. You don’t want to give them a reason to even blink, let alone wonder whether your review was definitely accurate.
That was an easy one, but common issues are things like:
- You promote a product that comes in 3 colors. Your affiliate site shows an image of the product in one color, and the first image visible at the sales page is the other color. It looks like a different product and people might be put off.
- You tell people there’s a special offer or some bonus currently available and they can’t see it mentioned on the sales page.
- You tell people about the 5 star reviews but when they get to Amazon there are a couple of 1 star reviews high up on the list, that you didn’t mention.
- Something you told people about the product is contradicted by something else on the sales page (can happen when a reviewer on Amazon contradicts something your review, and the manufacturer says)
And there are many more.
Making sure you’re meeting customer expectations at the content/call to action level is easy enough.
You just double check to make sure all the details are right, and that all the impressions you gave them about the product will be confirmed when they hit the sales page: No ambiguity, no confusion.

THAT’S THE BASIS OF HIGH CONVERSIONS

Everything else comes next. There’s no need to test different buttons, or colors, or adjust your pre-sell copy… or heck even abort a product review because it’s not converting… before you’ve taken the steps outlined here.
Go run the analysis on your sites and keep those affiliate sales coming.