Snapchat copies Instagram Story rewinds, adds augmented background lenses

Now the copying is going the other direction, as Snapchat clones Instagram Stories’ rewind feature. But Snapchat is still innovating on the augmented reality features it popularized, plus adding new ways to share.

Today’s Snapchat update for iOS and Android introduces World Lenses. While its well-known Selfie Lenses change the way you look with dog ears and flower crowns, World Lenses change your surroundings. For example, you can add a sleepy cloud that rains down rainbow puke if you point your camera at the sky. Some World Lenses will actually animate your face too, and can have different effects depending on if you use your front- or rear-facing camera.

The new World Lenses will be available alongside the Selfie Lenses you can swipe through once you tap on the camera screen. Snapchat tells me “World Lenses will help Snapchatters decorate the world around them in even more fun and creative ways.” It already showed one off with a “Go Vote” airhorn this Sunday, and has now added flashlight, snow, floating hearts, and other World Lenses.

You can imagine how World Lenses could be fun to play with on Snapchat’s upcoming Spectacles sun glasses. Since you’ll be looking at your environment as you navigate through your day, and can’t really shoot selfies with Spectacles, World Lenses could help you spice up what your Specs capture.

Snapchat is readily preparing for the Spectacles launch. Just yesterday I spotted adds for the glasses in the security bins at LAX airport. And now there’s an option in the Snapchat app’s menu for pairing your Spectacles. You’ll just have to press the button on your Spectacles while pointing them at a special QR Snapcode on your app.

With new Lenses and Spectacles coming, you might see Stories that are too cool to keep to yourself. Luckily now there’s the option to tap on a friend’s Story or Live Story and send it as a snap to someone else. You could already do this with Discover stories by now every Story can be shared.

Finally, Snapchat is co-opting perhaps my favorite feature of Instagram Stories — the ability to rewind. Now you can tap on the left side of the screen to rewind one snap, and swipe left to go back to the start of the Story you’re watching. Previously you’d have to dig down into your already-watched Story list to rewatch something you missed. So if something awesome slips by, now you can rewind and share it with friends.

Re-sharing is important for Snapchat creators because there’s no good way to discover them in the app since it lacks any suggestions of who to follow or an Explore page like Instagram. While that does avoid Snapchat dictating what’s cool, it also makes it tough for creators to build an audience. Those creators are who keep fans coming back to Snapchat, so building features to assist them could boost their loyalty at a time when they might be tempted to post Instagram Stories.

World Lenses let you add weather and other crazy effects to your surroundings

Though it doesn’t have enormous financial backing like Instagram, Snapchat has built a strong lead in mind share, becoming synonymous with augmented portraits even though Facebook bought its own selfie mask startup MSQRD.

This kind of rapid product development will be essential for Snapchat now that it’s competing with Instagram Stories. Instagram CEO Kevin Systrom admitted to me his app’s version of Stories was directly taken from Snapchat and “They deserve all the credit.” But with 100 million people already using Instagram Stories, origin might not matter as much as which app executes best.

https://techcrunch.com/2016/11/08/snapchat-rewind/?ncid=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29

Google’s 3rd Most Important Ranking Factor & Why You Should Care

Back in November 2015, and during UAE Innovation Week, I presented about the future of search. One of the areas I covered was Google’s “RankBrain“.

Google has confirmed that RankBrain is one of the top three ranking factors for search engine results placement. The first and second most important, not in order, are content and links. The third most important ranking factor, RankBrain is one that poses significant challenges to designers, content creators, and marketers who are trying to design content specifically for ranking purposes. RankBrain, an artificial intelligence system that learns user search behavior and evaluates website content, is – according to a March 2016 Q&A with a Senior Strategist at Google – the third most important ranking factor out of the hundreds they use to rank and place search results.

In October 2015, Bloomberg reported on RankBrain and included some key information about the AI factor as provided by one of Google’s senior research scientists. This information included the statement that RankBrain was the third most important ranking factor in search results, so the March 2016 statement is simply a confirmation of what we’d already been told by a senior Google staffer. RankBrain is still in third place officially, but the position is “hotly contested” as it jockeys for better placement against content and links in the top three ranking factors.

Why care?

Why does RankBrain challenge designers who are focusing on SERP placement? Because it isn’t a static algorithm component that you can easily define and design around or for. It learns and evolves with every one of the billions of user queries and thousands of indexed web pages it encounters each day. RankBrain also doesn’t replace the many different elements of Google’s algorithm, it is just one small cog in the massive algorithm machine that Google officially named Hummingbird in mid-2013. Now, after you’ve optimized your online content for as many verified ranking factors as you can find, you have to contend with a factor that may be just as unpredictable as user search behavior.

Before you start fretting about your SEO strategies, you should know that RankBrain does not handle all search queries performed on Google, which sees millions of queries every second. Most of the searches that RankBrain processes are those that have never been entered into a search query box before. While you might think that there isn’t much Google hasn’t seen yet, keep in mind that it receives three billion search queries every single day. Approximately 15% of those queries – or 450 million – are searches never before entered by any human being.

The ability to analyze and interpret as-yet-unknown and ambiguous searches is a huge step forward in the search industry because, completely new queries aside, searchers are asking questions or looking for information with more conversational words and phrases than ever before, too. Voice searches on mobile devices have opened the doors for this practice to a large degree, and users are taking advantage of the convenience of speaking their query rather than typing it.

While you might think this has little to do with your marketing strategies, RankBrain does have an impact on your SEO. It means you will have to start doing what you should have been doing all along – designing your content for users, not search engines. Some of the ways you can do this include:

• Using more conversational search phrases as your keywords.
• Including long-tail keywords in your content to make it more relevant to user searches.
• Applying user experience design (UXD) tips to your websites, pages, and content.

The March 2016 Q&A that confirmed the top three ranking factors also provided a bit more insight into how Google’s algorithm works. The Senior Strategist for Google said that, in essence, different parts of the algorithm have more or less weight depending on the search queries entered and the search results provided. One set of results may show that a dozen specific algorithm factors dominate the determination of SERP placement, while another set of results doesn’t take any of those same factors into account when assigning rank position. This adds one more dynamic factor to the way designers, marketers, and content creators have to shift their focus toward an optimal user experience rather than an experience created for an algorithm.

Closing thoughts…

If you have been tailoring your online content to meet the wants, needs, and demands of your audience all along, you likely have little to worry about when it comes to RankBrain or any other Google algorithm component. Keep your focus on creating the most valuable and engaging experience for your users and they will repay you with continued traffic, leads, and a return on your investment that a search engine can never provide.

Image by www.flickr.com/photos/cblue98/

This post was originally published on Sandstorm Digital FZE

11 Powerful Tips to Use Social Media Like a Master

Social media is a powerhouse of many of the things, whether you are promoting a business, product or yourself. For all of these social media is near the top of what will determine your success. There are so many social media platforms such as Facebook, Twitter, Instagram, and many other, which have become commonplace and maybe most modern forms of interaction today.

Now, the time change so does the social media platforms, and it means these platforms have to get harder with the time. So to be successful in social media marketer the tricks of past year might not help you for what you to what you want to get in this years. You will need a ton of tips and tricks to stay up-to-date with the social platforms. So the top 10 power tips which I am going to break down for you and I am going to explain each of them in the detail. So let’s roll.

10 Powerful Tips for Social Media

#1. Go live on Facebook

Facebook is the great social media platform wherein Facebook Live is the best feature for an honest brand building. This presents a significant new opportunity for a brand to use live video to showcase their knowledge to their followers and gain new followers to increase brand awareness.

The best part about live feature is, when you go Live on Facebook, people who follow you they get a valuable notification for your event. When you go live, and numbers will appear on your screen, which indicates the number of users is watching you live.

#2. Take Advantage of Hiding Comments Feature on Facebook

More often it may not be possible that every follower on Facebook do like your post, there will be at least one who ruins the fun for everyone by commenting. So the big advantage of hiding comments is that when some of the commenters comments on your Facebook post which you don’t like you can only hide it.

#3. Wirecast Is The Best Way To Publish on Facebook Live

As we all know that Facebook loves Facebook live, where this platform provides the ability to its all users to stream live video. With Wirecast, the user can now elevate the production value of their live videos by using multiple cameras, graphics, effects, transitions and other professional capabilities.

The advantage of using this feature is, there is direct integration between Wirecast and Facebook Live where Wirecast users can publish live streams directly to the Facebook Live platform from within the interface. This tool is quite difficult, but it is worth to learn it.

#4. Use Trello To Organize Your Social Media

For those, who like to keep their Social Media work organized or want to get organized and divide individual task to an individual team member then Trello is the perfect tool. This web-based application for social media management is like a whiteboard that is having the super powers. The advantage of Trello is truly the best to be more productive.

#5. Use LibreStock To Legally Use The Photos

From the numerous of sources every day you might search for right photos for your blog posts, Facebook or many other social media platforms. Not all but there are many of the images which are copyrighted that you can’t use it because it is illegal to use any copyright image. So if you are looking for free images for your posts use LibreStock.

This platform offers free images which are licensed under public domain-CCO license. Within this platform, all the photographs are divided into categories.

#6. SocialChamp The Great Platform To Post Multiple

Most of all we believe that posting messages multiple times on social media is important. SocialChamp has developed a platform to schedule messages on the major social networks. This platform knows if your message only appears once, and you will lose at least 75% of the possible views that your post has

It is important that you post your messages multiple times so all your fans could see that. With using SocialChamp, you can set your messages on a repeating schedule and can make sure it is continually hitting each social media network at your desired frequency of time.

#7. Use Canva For Awesome Graphics For Social Media

Canva is the great tool that will ramp up your social media campaign by adding beautifully designed graphics. With this tool, you can create your band kit with colors, logos, and fonts. Also, you can create templates for everything from social media graphics to presentations. So you can create your own on-brand graphics. Another advantage of using this tool is once you design the graphic, you can optimize it for different social media platforms in different sizes.

#8. Use of Lightroom is Best Way To Post on Instagram

Instagram is full of inspiring photography as many professional photographers, and a creative user has discovered this platform as a viable tool for promoting themselves and their work. But the problem is that Instagram remains as a mobile platform and the users of Instagram post pictures those have been taken with an other device or camera and edit them on a computer. Typically this involves some third-party uploading tool or image transfer to a mobile device for upload.

But to overcome this problem you can use Lightroom platform that also offer Instagram’s users a plugin which are LR/Instagram. This plugin lets you post images to Instagram directly from Lightroom. Images are uploaded by dragging them into your images collection and before you do, you can add hashtags or captions. You can also crop your images to an aspect ratio that is supported by Instagram.

#9. Use of Planoly To Manage Instagram

Did you ever want to upload photos to Instagram from your desktop? Well, now you can by using one tool and that is Planoly. The actual role of this tool is that it can schedule the Instagram posts from desktop version website. So typically this is scheduling app, which has a well laid-out calendar. This calendar shows on which dates you can manage your Instagram posts uploading. This will help you to create a day to day posts schedule for your Instagram account.

#10. Share Personal and Business Information On Instagram

Instagram indeed becomes the visual representation of your brand. And from that people get to know you from what you share. So be a multi-faceted jewel and share a variety of your personal information and business information in a mix, that works for you, and you can show your different sides. This will also help you to connect with the right kind of people, and this will also build a transparent and honest reputation for a brand online.

#Bonus: Use Their Own Analytics Which Social Media Provide By Default

Do you know that various social media platforms provide their own analytic system to track records of post-performance? Yes, it is true that Facebook, Twitter, Instagram, and Pinterest all these social media platforms, who provide fantastic analytics system with the upgraded free business accounts.

With these tips, you can take your brand to the next level and these power tips are the best to build an honest audience. If you have any other social media power tips, then don’t miss the chance to share with others. Share here with me by just commenting below.

https://www.bforblogging.com/powerful-tips-use-social-media-like-master/

Exploring The Most Cost Effective Online Marketing Channels

What are the best online marketing channels? There isn’t a straightforward answer to this question. Every business is different. But, there are certain channels that tend to be more cost-effective and provide higher conversion rates.

If you are looking for a way to stretch your online marketing budget, then explore the most cost effective online marketing channels.

Here’s a quick overview of the online marketing channels that’ll be covered:

• Email marketing
• Pay-per-click advertising
• Social media advertising
• Blogging

Email Marketing

For some reason, many entrepreneurs believe that email marketing is outdated or ineffective. This is simply not true. Email marketing remains the most cost-effective way to increase conversion rates and boost sales.

Compared to all other online marketing channels, email marketing offers the lowest cost per lead. While social media platforms, such as Facebook and Twitter, have millions of users, everyone has an email address.

As long as you’re smart about your email marketing strategy, you will get positive results.

Make sure that your emails encourage your subscribers to take action. This could include visiting your website or purchasing a product or service. You should also create a sense of urgency in your emails.

Also, don’t ever purchase an email list. You should always build your own list using opt-in forms and other methods.

PPC Advertising

Pay-per-click (PPC) advertising is another marketing channel that is thought of as being past its prime. Again, this isn’t true. PPC is affordable and effective. You just need to optimize your PPC campaign.

Before you put together your PPC campaign, you need to perform thorough keyword research. The key to an effective PPC campaign is choosing the right keywords. Use the Google AdWords Keyword Planner to research keywords and find phrases with low competition and medium search volume.

Along with keyword research, you need to have a title and description that grabs attention. You have limited space available. Your title and description used in your PPC advertisement shouldn’t be vague. It should be clear and direct.

By having a clear message in your PPC ad, you’ll naturally notice higher conversion rates. Focus on a specific demographic and speak directly to the customer.

Social Media Advertising

While email marketing and PPC advertising have been around since the beginning of online marketing, social media marketing is relatively new by comparison. There are two methods of using social media as a part of your online marketing strategy – regular activity and advertising.

First, you should be active on social media. Create a schedule for sending out new posts or tweets. This helps you build your subscriber or follower base.

Along with regular activity, you should include social media advertising in your marketing strategy. This could include Facebook Ads, promoted Tweets on Twitter, and advertisements on LinkedIn.

As with PPC advertising, you’ll need to optimize these advertisements to increase conversion rates. Again, use Google AdWords Keyword Planner Tool to find the most effective keywords. Focus on a niche category.

Blogging

Here’s one more online marketing channel to include in your overall strategy – blogging. Blogging is extremely cost effective. You likely already have a website. You just need to start adding regular blog posts.

Blog posts can be shared on social media, linked to from advertisements, and are incredibly beneficial from an SEO standpoint. Blog about topics relevant to your products or services.

You should also create a schedule for your blog posts. With a regular schedule, visitors will know when to come back for more posts. This increases repeat traffic and allows you to develop a loyal group of followers while also establishing yourself as a voice of authority in your niche market.

As you start developing and refining your online marketing strategy, consider using the marketing channels described above. Along with these tips, don’t forget to check out my simple lead generation system. Click here to learn more about my done-for-you system.

Feel free to add some more, I know there's plenty out there!

Regards,

Mark Swift

Why Should Marketers Consider Dynamic Ads On LinkedIn?

Are you a B2B marketer?

Want to deliver personalized messages to engage with your audience?

LinkedIn provides a great solution with its Dynamic Ads feature. In this article, let us see why marketers should consider Dynamic Ads for their B2B marketing.

There Are 4 Steps Leading To Success In Digital Marketing:

1. Define your goal
2. Target the right people
3. Engage them with content
4. Optimize your impact

Targeting and engaging with the right people are the steps that a marketer should concentrate more on. Because it is a well-known fact that message relevancy is the key factor, when it is about connecting with targeted users. The success or failure of a digital marketer is decided by the relevancy of their message. If marketers are not reaching the relevant users, they cannot make what they want.

Nowadays, the online user behavior cannot be predicted with a manual effort. On the other hand, the competition is increasing. You have to compete with many other marketers who also try to grab the attention of the users.

60% of the marketers say that reaching the right audience with a right message is their top priority in digital marketing. But many marketers are struggling with creating an engagement with their targeted users. Among the 433 million users in the community, it is a bit difficult to target the right people.

Dynamic Ads

To help its marketing users, LinkedIn has rolled out Dynamic Ads feature and now it makes some changes to this beautiful feature. With these new updates, marketers can have a new feel and they can place their calls-to-action and images prominently. So that, they can drive the engagement with the right users.

Why LinkedIn Dynamic Ads?

There are three main things that you can do with the help of LinkedIn Dynamic Ads. They are

1. Target the Right Audience Who Matter Your Business

LinkedIn gives you a form where you can select your targeted audiences. This contains a wide range of criteria for targeting. That includes company, skills, interests, location etc.

2. Performance Measurement

Measuring performance is needed for any campaign. Unless you know the performance of the campaign, you cannot take a decision further. LinkedIn gives you precise metrics of your performance.

3. Increase Your Follower Count

You can place calls-to-action like “Follow Company” which can get you new followers. So, you can easily increase your follower count on LinkedIn.

To know how better the results of LinkedIn Dynamic Ads would be, here we are giving you a success story of CA Technologies on LinkedIn. Take a look.

CA Technologies

CA technologies, a leading software solutions enterprise, wants to drive leads. It has developed a great content that is downloadable, targeting the high-level decision makers in the IT sector. Their challenge lies in getting clicks from these high-quality leads.

To drive leads for its enterprise software solutions, CA Technologies developed relevant, downloadable content targeted to high-level IT decision-makers. The challenge was getting these high-quality leads to convert from clicks.

What Did They Do?

They used the best in their marketing strategy. They used LinkedIn’s dynamic ads for their advertising. Dynamic ads link the member’s profile picture with the name and message of a brand. As per the Digital Marketing Head of the company, LinkedIn’s Dynamic ads are eye-catching and visually appealing. With the dynamic ads, they could promote their content in a better way as they were able to add more ad copy.

What Was The Result?

CA Technologies got outstanding results for its dynamic ad campaign. The campaign has resulted in a conversion rate of 11.3%. The cost per lead was 68% less when compared to other social media platforms. On this great success, the digital marketing head of CAT says that they were pretty sure their content reached the right audience, resulting great conversion rates. And also said that they shifted their marketing budget to LinkedIn from other social platforms, owing to the great results.

If you are new to advertising on LinkedIn, dynamic ads can be helpful for you in delivering personalized content to your targeted users with creative ads. To create customized templates, marketers are using the native ad format. These templates can be populated dynamically with relevant content like skills, interests etc and profile images of the user who are viewing the ad. Depending on the contextual elements of what the user is viewing, the content can be optimized. 

Dynamic ads can achieve a variety of ad objectives such as driving conversions, getting new followers for your LinkedIn company or showcase page and display job notifications. 

Conclusion

Reaching the relevant users with relevant content is the main advantage that you can get with LinkedIn’s dynamic ads. You might be using the general ad features of LinkedIn. Though they help you in reaching a large number of users, we are not sure how many of them matter for your business. But with dynamic ads, you reach only the users who matter the most for you.

This is the thing that separates the dynamic ads from other ad features of LinkedIn.

http://socialmediarevolver.com/linkedin-dynamic-ads/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+socialmediarevolver+%28Social+Media+Revolver%29

Developing a Conversion Funnel to Increase Sales

If you want a solid marketing campaign that generates positive sales, you should consider using a conversion funnel. This is a tool that is often used by successful internet marketers. By learning how to build a conversion funnel, you’ll be able to create a structured campaign that actually converts.

Here is a simple guide for developing a conversion funnel for your next marketing campaign.

What is a Conversion Funnel?

First off, what is a conversion funnel? It’s a structured outline of your method for acquiring new customers and completing a sale. You’re funnelling your potential customers through a planned campaign, starting with the acquisition and ending with a sale or inquiry.

The reason for the funnel shape is that the number of prospective customers drops off the further along you go. You can then determine where the largest drop-off occurs and come up with solutions for fixing the leak in the funnel.

For example, you may get 1,000 visitors to reach your landing page. Half of those visitors may follow through with the next action, such as subscribing to your email list. Half of those subscribers may follow the link in your next email. The number trickles down until you reach your final conversion rate.

The standard conversion funnel can be broken down as follows:

• Attraction
• Interest
• Desire
• Action

You first need to attract potential customers. This is done through your standard marketing channels, such as PPC ads, press releases, social media marketing, and search engine optimization. From there, you need to capture their interest, such as with a landing page.

You then use desire in your calls to action to get them to move to the next step – completing an action. The intended action is usually a purchase or contacting you to learn more about your offer.

Attracting the Right Customers

The first part of the funnel is attracting potential customers. You need to attract the right customers to boost your conversion rates and make your funnel more effective. There are multiple solutions for this. You can perform market research to learn more about the interests of your prospective customers.

You could also focus on the copy used in your advertisements and marketing. Use long-tail keywords to narrow the focus of your advertisements. Targeting a niche category within your industry is always a good method for attracting the right customers.

Build Interest and Desire

Building interest and desire gets accomplished through landing pages and emails. Your landing pages should build interest in the solution that you’re providing. Your goal should be to gain subscribers. You can include a call to action on your landing page to complete a sale, but include an opt-in form for subscribing.

Some of your visitors may not be interested in making a purchase right away. But, you could still end up getting their email address. This is an essential part of the funnel. You’ll need to create an email marketing campaign for targeting visitors that left without making a purchase.

Send a Follow Up Email

You can attempt to plug the leak in your funnel by sending follow up emails. The opt-in form that you include on your landing page should be separate from your other subscriber lists. Create a follow-up email that you can send to these visitors.

Your follow-up email should build the desire to come back to your website and complete a purchase. You could include an additional offer, discount, or promotional code to entice the visitor back to your website.

Create an Effective Call to Action

The final part of increasing sales through a conversion funnel is to create a killer call to action. Your call to action needs to convert. If you need help creating an effective call to action, use split testing to fine-tune your final message.

Conversion funnels are incredibly effective at increasing the effectiveness of your marketing campaign. It makes it easier to keep your campaign structured and maximise your conversion rates.

You can easily look at each stage of your conversion funnel – advertisement, landing page, email, and sale, to determine which area needs to be optimised. Focus on the areas where your potential customers start to drop-off and then come up with a solution to plug the leak and improve your funnel.

You can develop your own conversion funnel now or for additional internet marketing tips – click on the following link and learn more about my done-for-you system.

Email Marketing Tips: Successful Email Marketing

6 tips to create a winning email marketing strategy 

If you’re looking for affordable, effective marketing ideas for small business, email should definitely top the list. Email marketing offers some definite advantages that can make it one of the most valuable forms of online marketing that small businesses can pursue. It can be easily personalized to rev up its appeal, is extremely affordable, and gives you the opportunity to market your business directly to your customers without having to wait until they stop by your website or social media pages. Simply sending out emails and hoping for the best isn’t going to get you very far, though. Just like with the rest of your online marketing strategies, there are certain guidelines you should follow to get the best return for your emails.  To help you on your way, here are our top 6 email marketing tips to ensure your email marketing efforts succeed.

Tip #1: Make your emails mobile-ready 

The majority of customers now access their email using a smartphone or other mobile device, and Litmus reports that a whopping 71% of these on-the-go subscribers will delete an email if it isn’t mobile-friendly.  Choose a responsive email design to ensure your emails perform perfectly no matter how they’re accessed – there are a number of free templates available online to show you how.

 Tip #2: Create winning subject linesA killer subject line is the key to successful email marketing. Create interesting subject lines using these tips will help entice recipients to open your emails:

• Keep it short – 28-39 characters is optimum
• Make sure your subject lines are directly relevant to the contents of your emails – “bait and switch” tactics are just going to annoy your readers
• Motivate recipients by including a call to action
• Create a sense of urgency
• Include a specific offer or discount

 Tip #3: Provide meaningful calls to action

Crafting meaningful calls to action is the best way to boost the click-through rates on your emails, according to Ascend2’s benchmark email marketing trends report. Make your CTA stand out on your email by using contrasting colors and bold, clear language. Motivate your customers with dynamic CTAs that urge them to directly take action such as “Join the conversation”

 Tip #4: Choose a simple, clear layout

You only have a small window of opportunity to grab your recipients’ attention with email marketing. Don’t overwhelm them with a cluttered layout design that features so many graphics, flashing gifs, and decorative fonts that your message gets lost. Trust in the strength of your message and go with a simple, clean layout with information divided into two or three sections. That will offer just enough visual stimulation to provide interest and capture your readers’ attention without distracting them from your message.

Tip #5: Use short, succinct wording

Don’t make the mistake of overloading recipients with so much text that it puts them off from reading your email. The purpose of your email is to get readers to click through, so present information in a few easy to scan sections that readers can take in at a glance. Positioning CTAs strategically throughout text will entice recipients into taking a desired action to discover more information.

Tip #6: Choose your graphics carefully

It can be tempting to use big, showy graphics to catch readers’ attention, but loading down your email with too many images or ones that are too big can cause your messages to load slowly or appear distorted in email. Some email clients even gray out images, leaving only broken-link symbols. Recipients aren’t going to wait for your email to load; they’re going to trash it unread and move on. Consider sending out emails that are primarily text-based, using contrasting colors and just a few well-chosen images to enhance the message. This approach will help your message to come through clearly and quickly, which can help increase your open and click through rates

https://www.blueinteractiveagency.com/seo-blog/2016/07/email-marketing-tips-successful-email-marketing/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+BlueInteractiveAgency+%28Interactive+Marketing+News%29