The 35 Most Notorious Napoleon Hill Quotes

Napoleon Hill was an american author, who was one of the first authors to get involved in the personal success genre.

Napoleon spoke on personal success, personal beliefs, and the principles you need in order to achieve success.

His ideas were absolutely brilliant, and I think that when it comes to self development, Napoleon’s book “Think and Grow Rich” is regarded as an excellent read.

This article outlines 35 of the most notorious Napoleon Hill quotes, many of which you’ve heard before and taken in. There’s no denying that the insights behind these quotes are genius.

Take a look below.

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35 Notorious Napoleon Hill Quotes

1. “The starting point of all achievement is desire.” – Napoleon Hill

2. “Strength and growth come only through continuous effort and struggle.” – Napoleon Hill

3. “A goal is a dream with a deadline.” – Napoleon Hill

4. “Your big opportunity may be right where you are now.” – Napoleon Hill

5. “Patience, persistence and perspiration make an unbeatable combination for success.” – Napoleon Hill

6. “If you cannot do great things, do small things in a great way.” – Napoleon Hill

7. “Great achievement is usually born of great sacrifice, and is never the result of selfishness.” – Napoleon Hill

8. “Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another.” – Napoleon Hill

9. “Before success comes in any man’s life, he’s sure to meet with much temporary defeat and, perhaps some failures. When defeat overtakes a man, the easiest and the most logical thing to do is to quit. That’s exactly what the majority of men do.” – Napoleon Hill

10. “Cherish your visions and your dreams as they are the children of your soul, the blueprints of your ultimate achievements.” – Napoleon Hill

11. “Fears are nothing more than a state of mind.” – Napoleon Hill

12. “Opportunity often comes disguised in the form of misfortune, or temporary defeat.” – Napoleon Hill

13. “Victory is always possible for the person who refuses to stop fighting.” – Napoleon Hill

14. “Procrastination is the bad habit of putting of until the day after tomorrow what should have been done the day before yesterday.” – Napoleon Hill

15. “Don’t wait. The time will never be just right.” – Napoleon Hill

16. “The ladder of success is never crowded at the top.” – Napoleon Hill

17. “All achievements, all earned riches, have their beginning in an idea.” – Napoleon Hill

18. “There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it.” – Napoleon Hill

19. “Money without brains is always dangerous.” – Napoleon Hill

20. “You can start right where you stand and apply the habit of going the extra mile by rendering more service and better service than you are now being paid for.” – Napoleon Hill

21. “There are no limitations to the mind except those we acknowledge.” – Napoleon Hill

22. “If you do not conquer self, you will be conquered by self.” – Napoleon Hill

23. “Any idea, plan, or purpose may be placed in the mind through repetition of thought.” – Napoleon Hill

24. “Happiness is found in doing, not merely possessing.” – Napoleon Hill

25. “Success in its highest and noblest form calls for peace of mind and enjoyment and happiness which come only to the man who has found the work that he likes best.” – Napoleon Hill

26. “Until you have formed the habit of looking for the good instead of the bad there is in others, you will be neither successful nor happy.” – Napoleon Hill

27. “Whatever the mind of man can conceive and believe, it can achieve.” – Napoleon Hill

28. “The man who does more than he is paid for will soon be paid for more than he does.” – Napoleon Hill

29. “The majority of men meet with failure because of their lack of persistence in creating new plans to take the place of those which fail.” – Napoleon Hill

30. “Just as our eyes need light in order to see, our minds need ideas in order to conceive.” – Napoleon Hill

31. “It is literally true that you can succeed best and quickest by helping others to succeed.” – Napoleon Hill

32. “Wise men, when in doubt whether to speak or to keep quiet, give themselves the benefit of the doubt, and remain silent.” – Napoleon Hill

33. “Man, alone, has the power to transform his thoughts into physical reality; man, alone, can dream and make his dreams come true.” – Napoleon Hill

34. “Think and grow rich.” – Napoleon Hill

35. “You give before you get.” – Napoleon Hill

Thanks for checking out this awesome list of notorious Napoleon Hill quotes. Don’t forget to share on social media as always.

What’s your favorite Napoleon Hill quote? Leave a comment below.

http://wealthygorilla.com/the-35-most-notorious-napoleon-hill-quotes/

Search vs. Display: Which AdWords Network Should You Use?

Here at WordStream, our team of consultants analyzes thousands of PPC accounts. While our customers’ pain points tend to vary, many of their issues can be tracked back to one major misstep—their campaigns are set to run on both the Search and Display Networks simultaneously.

99% of the time, this practice will wreak havoc on a PPC account. The main problem is, these networks target users in two completely different scenarios. Not to mention, since metrics across each network are combined, it is challenging to assess how each is performing, and it eliminates the option to segment one’s budget by network.

Quite frankly, applying the same strategy to both networks is like trying to fit a round peg in a square hole…it just doesn’t work. If you have any campaigns opted into both networks, save yourself from future pain and agony and start separating them. In today’s post, we’ll do a deep dive outlining the components of each of these networks and examine what types of advertisers should be utilizing them.

A Quick Note on Search Network with Display Select (SNDS)

Before we delve into the intricacies of each network, I want to address one caveat to this rule, which is Google’s recent innovation, Search Network with Display Select (SNDS). If you’re an avid reader of this blog, you may remember a post from a few weeks ago, complete with a Google video broadcast (featuring our in-house celebrity, Rich Griffin!), touting the benefits of this new, hybrid campaign model. SNDS allows advertisers to opt their search campaigns into the GDN in a limited fashion. Essentially, AdWords claims that it will use “improved signals and methods of predicting where your ads are likely to perform best” to ensure that display ads are only shown in locations that are highly relevant to the advertisers’ “ideal” user.

As Rich mentions in his Google hangout video, this setting is reminiscent of Enhanced Campaigns, whereby AdWords pushes advertisers to expand their reach and appeal to a broader range of customers. For less-than-savvy PPCers, or advertisers who have limited time to dedicate to account management, this low-effort option may feel like a godsend. That said, it comes at a price. In shifting to this model, you are sacrificing significant control over GDN performance and putting a great deal of faith in Google. For advertisers who have the time to do so, we highly recommend sticking with the traditional best practice of managing the Search and Display Networks through separate campaigns.

When to Use the Google Search Network

Running ads on the Search Network is the most common, well-known form of PPC advertising. With this network selection, your ads will be eligible to appear on Google SERPs. If you want to expand your reach, you can extend your targeting to include “search partners,” a group comprised of smaller search engines, such as AOL.

This advertising format is incredibly effective because it targets an active searcher, who is on a mission to find something. As you can see in the example above, the searcher is looking for a plumber in Virginia. Upon submitting the query, both paid ads (highlighted in the red boxes) and organic listings appear. Sure, the plumbers could rely on their organic (read: free) listings, but chance are, they will be more successful if they run ads on the Search Network. Not only are paid ads more robust, but they allow the plumbers to include extensions with additional links, phone numbers and addresses. Since the Search Network connects advertisers to people actively looking for their products, search campaigns typically drive more conversions than display campaigns.

You should be running a Search Network campaign if:

• You’re working with a limited budget: In general, when clients are restricted to a small budget, we recommend starting with the Search Network. This format is more likely to drive direct conversions, making it easier to measure and justify your PPC efforts. Once you’ve mastered Search, it may be advisable to expand to the Display Network, which can boost visibility, leading to an uptick in search volume for your business.

• You sell an “emergency” product: If your product or service offering is something that users look for on a when-needed basis (plumbers, locksmiths, electricians, etc.), you should be advertising on the Search Network. For these industries, it is imperative that your ad appears when the searcher is in need of your services.

When to Use the Google Display Network (GDN)

In addition to traditional search advertising, Google also gives advertisers the opportunity to place their ads on a variety of sites across the internet. This collection of websites, which ranges from blogs to news sites and even YouTube, is referred to as the Google Display Network (GDN). According to Google, the GDN includes over 2 million sites that reach over 90% of global internet users. Given the expansiveness of this network, it is incredibly appealing to advertisers who are looking to expand their online presence.

When users are on the GDN, they may not necessarily be in “shopping mode.” Instead, they are going about their daily internet activities—catching up on news, reading blog posts, watching video clips, etc. In order to gain traction on the GDN, your ads must attract the users’ attention and entice them enough to click through to your site, leaving the content that they were originally engaged with. Accomplishing this is no easy feat—even with top-notch ad creative, it’s tough to draw users to click on ads while they are perusing the Display Network.

But don’t write the GDN off yet—while clicks may be scarce, ad space on the network is plentiful. It is the ideal space to promote brand awareness and its vast reach is appealing to advertisers who are looking to broaden their fan bases. By increasing your brand’s visibility, you may reap more clicks on organic listings or see an uptick in brand-specific searches. These clicks are also less costly than clicks on the search network.

You should be running a Display Network campaign if:

• You want to familiarize people with your brand: Many advertisers leverage the Display Network to promote brand awareness. Since the GDN is so expansive, it offers many opportunities for advertisers to connect with their audiences. Don’t worry—this doesn’t mean you’ll be “shooting in the dark” with your display ads. AdWords provides a variety of targeting options, ranging from managed placements (specific sites selected by the advertiser) to website groupings based on audience characteristics and more. By appearing on reputable sites that are popular amongst your target audience, you can quickly familiarize these people with your brand.

• You have a lengthy sales process: If you sell a product or service that consumers are not likely to purchase immediately, you need to ensure that your brand stays top-of-mind for prospects as they consider making a purchase. To do this, we recommend utilizing remarketing, through the GDN. This strategy allows you to show ads to anyone who has visited your site in the past, encouraging them to return and convert. For example, a friend of mine spent some time on the Tiffany’s website a few months ago, as he was considering proposing to his girlfriend and wanted to price out ring options. After visiting the site, he was added to Tiffany’s remarketing list and was inundated with their engagement ring ads as he perused the internet. The jeweler did such a good job of re-engaging with him that he took the plunge and bought a ring much sooner than originally planned!

• You have a sexy product: Since the GDN allows advertisers to display image ads, it is ideal for advertisers who sell luxury products whose ads are enticing to the eye. Since display advertising relies largely on distraction, it’s helpful to have an appealing product to promote. Take the ad down below, for example. Don’t tell me you wouldn’t give that a second glance!

• You have compelling video collateral: If you’ve already invested significant time and energy on bad-ass video collateral, why not put it to good use? YouTube attracts hoards of traffic (upwards of 1 billion views per day), meaning the advertising potential is huge. Plus, given the popularity of YouTube advertising, Google has made it increasingly easy for advertisers to establish video campaigns (especially for those who can leverage existing creative). This can be an incredibly powerful way to connect with your target audience. People are more likely to engage with video content than text or image ads and, with Google’s TrueView option, you only pay for users who demonstrate a true interest in your video (by watching it for 30 seconds or more).

Utilizing a Dual-Network Strategy

In reading the descriptions above, you may have noted that your company would benefit from boththe Search and the Display Networks. We advise many advertisers to run campaigns for both, when budget permits.

However, to truly reap the benefits of each network, do your due diligence and break them into separate, network-specific campaigns. From a strategic standpoint, this will allow you to craft your messaging based on the scenario in which your audience is viewing your ad. From a more logistical standpoint, this segmentation is critical. Not only does it allow you to set specific budgets and bids per network, but it will keep your data “clean” and help you to make more impactful optimizations.

Let’s take click-through rate, for example. Ads on the Display Network typically garner lower CTRs than their Search Network counterparts (which comes as no surprise, given the context in which they are shown). If the campaigns are not segmented, the CTR data can be severely skewed, making it challenging to analyze performance.

http://www.wordstream.com/blog/ws/2014/05/20/google-adwords-search-versus-display

What Is A Good Click Through Rate (CTR)?

What is a good click through rate?

It’s the age-old question asked by PPC managers and clients alike. Though we can agree that higher is better, much debate remains as to what constitutes a good vs. subpar account CTR. Below, I’ll give a definitive answer, though I acknowledge that many factors are at play. Additionally, I’ll be answering this question only in regards to Google AdWords and Bing Ads.

What Are These Factors?

Network – Search Network text and Google Shopping campaigns will, for the most part, have significantly higher CTRs than Display campaigns, although remarketing campaigns do have the potential for better CTRs than other types of Display campaigns.

Relevance – This factor combines the complete search experience from query to landing page.

Instead of listing them individually, I include bid, keyword match type, negative keywords/audiences, quality score, and ad copy as part of the overall relevance factor. All of these items need to work together in order to yield a higher CTR.

Ad Rank – Even with high relevance throughout, ad position will sometimes be low. Take into consideration both Google Shopping ad units and ad extensions and the prominence of a standard text ad diminishes greatly. Finally, if your ad is below the fold on searcher browsers, you’ll potentially accrue many impressions without the ad ever being seen!

Device – Dovetailing off ad rank, CTR will vary by device. I generally find mobile CTR to be higher than desktop and tablet. However, volume tends to be much lower. Mobile ads will also take up much of the screen, often giving users only paid options before having to scroll.

Data – My general rule of thumb is to have at least 100 impressions on any given campaign, ad group, keyword, or piece of ad copy before optimizing. There are always exceptions, but this threshold is a good baseline, as it gives the specific item a fair chance to succeed.

Vertical – CTRs will vary by vertical, especially when considering competition. For example, “lawyer” related terms are often extremely expensive and have vast search volume. Any of the above factors may be influenced, causing fluctuations in CTR.

So What’s The Verdict?

Based upon these factors, a good account CTR is 2%.

Others would argue that 2% is too low. I’m not advocating that once you hit 2% CTR, you’re in the clear. You should constantly strive to improve CTR in conjunction with your cost per conversion and conversion rate goals. My stance is that with all factors considered in today’s PPC world, a 2% account CTR should be deemed good.

Considerations

When I say a 2% account CTR, there will most likely be individual campaigns with better CTRs and those with worse. For example, your branded and Shopping campaigns may have CTRs much higher than 2%, while others may be below this percentage. In addition, Display Network campaigns will accrue many more impressions at lower CTRs, weighing down the overall account CTR more than search campaigns. With these considerations, my stance remains that a good account CTR is 2%.

Clients will inevitably ask how their CTR compares to others in their vertical. My answer tends to be cautious, as there are no definitive studies comparing CTR across verticals. There are studies, but none with conclusive data that I would be comfortable standing behind.

Using Google’s native tools, we are able to glean competitive data, but these figures are only estimates. The Auction Insights report provides interesting data comparing metrics such as impression share, average position, and overlap rate to your competitors.

Final Thoughts

Both clients and managers will also constantly question how to improve CTR. At the basic level it all comes down to one of the factors outlined above, relevance. Create a well-structured account that easily gives searchers answers to their questions (queries).

You should always be striving to achieve a higher CTR. A 2% CTR is good, but continually improving this metric will make your account great.

http://www.ppchero.com/what-is-a-good-click-through-rate-ctr/

Facebook and Twitter User Behavior Changes: New Research

Is your business on Facebook and Twitter?

Have you considered sharing news with your audience?

Research indicates that people are using Facebook and Twitter for more than connecting with friends and brands. They’re now looking to these platforms for updates on current events.

In this article you’ll discover how the way people use Facebook and Twitter is shifting, and how brands can respond.

Discover how changes in user behavior on Facebook and Twitter affect marketers.

#1: More People Get Their News From Facebook and Twitter

A July 2015 study from Pew Research Center reveals that increasing numbers of Twitter and Facebook users visit the platforms to get news. Of the over 2,000 study participants, 63% now depend on both channels for updates on national events and political issues, big leaps from 2013 numbers.

Twitter, which was more news-oriented from the beginning, didn’t have as dramatic a leap: 52% to 63% during the two-year period. Those reporting they use Facebook for news, on the other hand, grew from 47% in 2013 to 63% in 2015, or a hefty 34%. While the opportunity to stay abreast of friends and family events gets users on Facebook initially, it’s news (sports, science, technology, business and entertainment) that keeps them there.

As recently as 2013, approximately half of Americans used Facebook and Twitter to get their news. In just two years, that figure grew to close to two-thirds.

As the chart below shows, Facebook’s user numbers didn’t budge from 2013 to 2014. Despite the inevitable slowdown, today 71% of Internet users have a Facebook account, and 70% of those go to the site daily. Forty-five percent go there several times a day. By following friends, brands, organizations and news outlets, Facebook (and Twitter) users have created their own customized newspapers. They seem to like their new handiwork.

Facebook’s growth has leveled off. Twitter’s leap in audience doesn’t make up for its smaller size and disappointing ROI.

While Twitter’s audience numbers made an impressive 28% leap from 2013 to 2014, the platform’s failure to gain the ubiquity of Facebook has disappointed many. Twitter remains hard at work creating a niche for live-tweeting events, television shows and sports, but it hasn’t shown much promise for the retailers who pay for ads.

Key takeaway: As Facebook and Twitter mature, their audience growth rates are leveling off. Younger audiences abandoned Facebook for Instagram, but baby boomers, Gen Xers and mature holdouts finally claimed their profiles. Brands should align their marketing content with current events to engage users.

#2: Twitter Is the Go-to Platform for Breaking News

The Pew Research Center image at the beginning of this article reveals another interesting fact: Even though most Twitter users tweet just once or a few times a week (far less often than Facebook users engage), if there is a nationwide crisis, exciting sports game, gaffe by a politician or a celebrity scandal, they flock to Twitter.

Numbers for those who report they follow breaking news on Twitter (59%) are nearly double those who say they do so on Facebook (31%). Twitter is the go-to destination for up-to-the-minute news and comments on that news.

Twitter is also the channel where sports fans and news junkies engage by sharing their opinions.

Not only do Twitter users read news on the channel, 54% also comment on it.

Users do more than just read the headlines, they engage. As the graphic above shows, more than half of users tweet at least once about news each week. Also, while the majority of accounts that Twitter users follow are friends and family, the majority of tweets in their news feeds come from news outlets and journalists.

In the image below, you can see that while just 14% of the accounts Twitter users follow are news outlets, 33% of the tweets in their Twitter feed are from these outlets. Breaking it down further, the most popular news outlets are sports (with 35% of Twitter news followers receiving sports tweets), business/science/technology (14% getting news on these topics) and civic and political (12%).

Thirty-three percent of most Twitter users’ feeds are news updates.

Keep in mind with this study that even the vaunted Pew Research could only get 176 respondents to return its survey. The sample is small and Pew authors bend over backwards apologizing for it.

Key takeaway: Smart marketers will have to determine whether the opportunity for promoting their products and services lies with the news junkies and sports fans on Twitter. The erratic nature of breaking news makes this tougher for sure, but constantly monitoring what’s trending on Twitter and even Google Trends helps.

In June 2015, tech writer Frank Manjoo weighed in on Twitter in The New York Times. He concluded, “Among the many uses that Twitter fulfills as a social network, there is one it is uniquely suited for: as a global gathering space for live events.” Big games and earthquakes aside, Twitter serves well for industry conferences, speeches and more. People sharing their feelings as things happen live may prove as addictive as the Facebook selfie.

#3: Facebook Is the #1 News Source for Millennials

The eMarketer study Facebook Helps Millennials Keep Up with the Headlines found that 57% of U.S. Millennials check Facebook at least once each day for news and information, and 30% check it several times each day. Believe it or not, 14% of Millennials in the study self-identified as checking Facebook “almost constantly.”

Aside from instances of breaking news (where Twitter dominates), no other social channel has this many users visiting this often for news. Also, 60% engaged with news items while on Facebook by either commenting (34%) or sharing (40%).

Millennials get their news on Facebook.

Key takeaway: Where once the sheer size of the baby boomer audience made it a target for marketers and brands, the children of that group have stolen this attention. Millennials (the 18 to 34 age group) outnumber their parents by about 20 million (90 million+ versus 72 million+).

Because this age group gets its news from Facebook, the platform will likely remain relevant for decades to come. Brands who build a Millennial audience on Facebook can capitalize on that relationship as they head into the house-buying, child-rearing, spending years.

#4: Reporters Rely on Facebook and Twitter for Visibility

Early on, journalists recognized the opportunity to reach local audiences through social media. Now, most have been on social channels for five years or more. A 2015 Cision poll of 200 journalists found that 75% used Facebook and 80% used Twitter for marketing and promotion.

Building relationships with potential sources, local businesses and political leaders also proved important. While news outlets post select stories, journalists often post everything they write or video on their own channels as well.

Journalists use Facebook and Twitter for many reasons.

Key takeaway: Journalists most likely keep their Facebook and Twitter pages constantly updated with their stories as a career move. They have a strong intrinsic motivation to keep these channels full of news stories. With an army of journalists constantly posting news, lots of content lives there for people with all kinds of interests to consume. Facebook and Twitter will be a robust content generator for years to come.

Businesses who use Twitter or Facebook to network with these journalists are better placed to offer insight on industry related news stories.

#5: Facebook and Twitter Are Working on News-related Projects

While new features like Twitter’s Periscope and Facebook’s Instant Articles baffle some consumers, there’s a method to their madness. Most industry insiders see Periscope and Instant Articles as moves to pull the nightly news–watching audience’s attention away from television screens to smartphones, tablets and desktops, preferably via their channels. Both platforms are working hard to make news consumption both easier and more enriching.

Facebook’s Instant Articles (discussed in this podcast with Mari Smith) attract eyeballs with fast-loading audio and video updates. While Facebook had to convince big players like The New York Times and BuzzFeed to host some content on Facebook rather than their own platforms, the faster load times seem to please everyone. On Facebook, most articles load in under a second, while articles on the NYT website could take up to 8 seconds to load.

In late June 2015, Facebook also started rolling out the addition of icons to the Trending sidebar to allow users to filter topics. Clicking the appropriate icon allows users to see trending news about politics, science and technology, sports and entertainment. Facebook’s news-related moves reveal the platform’s goal of being indispensible.

Facebook is updating the trending sidebar with icons to filter news.

In February of this year, Twitter acquired startup Periscope before it even launched. The app, which lets you share and watch live video from your mobile phone, is a gift to citizen journalists, solopreneurs and many more. But Twitter’s news angle doesn’t stop there.

In the coming months, the platform will announce Project Lightning, a curated feed of images, tweets and videos organized around a live event as it happens. To make this work, Twitter will hire former newsroom employees like videographers, journalists and editors to create content on the spot.

If there is a crisis or breaking news event, Twitter will create a secondary experience around first-person journalism. If the next natural disaster occurs in a hard-to-reach area, Twitter will put it together from the best videos, tweets and photos landing on their server. Most likely this content will come from residents using their smartphones.

Key takeaway: With these new, as-it-happens tools, people all over the world will be able to document what’s happening and share it on Facebook and Twitter. Brands should familiarize themselves with these tools to remain a relevant source of information within their industries.

What do you think? Does the idea of Facebook and Twitter as news sources give you more confidence to advertise there? Do you think your customers use these platforms to get news? Leave your comments and questions below.

http://www.socialmediaexaminer.com/facebook-and-twitter-user-behavior-changes-new-research/

Making SEO Work (And Selling A Tonne) As An Affiliate In 2015

Affiliate marketing with content “mini sites” looks very different today than it did 5 years ago… even 2 years ago. Understanding what’s changed and how affiliates are positioned to add value today is the difference between building an empire and wishing you could. 

OH AFFILIATE MARKETING, HOW YOU’VE CHANGED.

Once it was easy to interrupt someone in the middle of their buying process, insert your affiliate link and take a commission. The money was good and it was done to excess. But it’s no wonder people started to hate us.

Adwords, then other paid traffic forms, then the search engines all complained. They wouldn’t let us run ads, and they wouldn’t rank us (easily). They complained that we weren’t adding any value because… for the most part we weren’t.

We were taking advantage of loopholes. And while it was fun, it was always going to end.

Today, very few affiliates (that don’t live in holes surrounded by monitors running black hat software 24/7) do well without operating real businesses. What does a “real business” mean to an affiliate marketer?

It means you have to add real value.

HOW DOES AN AFFILIATE ADD VALUE TODAY?

A couple of people have complained recently about the difficulty of ranking for ecommerce product name keywords these days. And it’s true. It’s much harder than it once was. We’re not going to trick Google into ranking us above the merchant selling our product anymore (at least almost never). Google understands what an ecommerce search is now and they are reluctant to rank something other than the product being searched for.

But that’s fine for us. And below you’re going to hear why.

If we affiliates are going to add value (and make money) today, we have to have something that our merchant’s don’t have. We have to give a buyer some information that they can’t get anywhere else. Or we need to present the information in a more convenient fashion than they can get it anywhere else. And we need to enter their markets in places that the merchant’s don’t know about yet.

We can write reviews. Yes, that’s great. But the chances are you won’t have the best review. You won’t write a review better than ALL the reviews on an Amazon product page. You need to be even better than that.

You need to be more. How?

BY ANSWERING MORE QUESTIONS

I’ve talked about this at length elsewhere but your first opportunity to stand out above your merchant, and above other affiliates is to answer more questions.

Everyone about to make a purchase has a question. They might not know the right words to use to search for the answer, but they are searching.

The merchant doesn’t answer these. They can’t because the number of questions for most popular products are too many. And even if they provide the answer, the buyer might not recognize that it IS the answer because it’s not worded how the buyer asked it.

If you can answer more questions than other affiliates, you can make more sales than other affiliates. Including affiliates with better than reviews than you.

That reminds me:

SUMMARIZING REVIEWS

Many products for sale now have hundreds or thousands of reviews. There’s a saturation point where it’s too much for the buyer. Past a certain point, reviews might not be helpful.

What good are reviews if you have to sit for hours sifting through them, looking at all the ways they vary? You’ve probably had the experience of reading a bunch of reviews for a product and ending up feeling no more certain about your purchase than before you started.

Enter the affiliate.

A smart affiliate can make a summary of 1000 reviews with 2 or three paragraphs. The affiliate can do the work so a buyer doesn’t have to.

You can literally slot into your content, things like:

- “The most common reasons for negative reviews of  [product]“ so your buyers don’t panic when they see the inevitable few one star ratings of your product on Amazon.

- The most common positives raised by reviewers

- The most common frustrations about the product that people who still loved the product had (and how they can be overcome)

and so much more.

REVEALING A SECRET

If it’s cheaper on some other site than Amazon, tell your readers.

If a sale is coming up or if it’s usually cheaper at some other time of year, tell your readers.

If one model is almost the same but slightly cheaper, tell your readers.

There are a host of things that aren’t convenient for a merchant (or a low level affiliate) to reveal about your product that you can win points with your readers by revealing.

But what I’m really getting at here, is that as an affiliate in 2015, you’re trying to…

GOAL: DON’T RANK FOR BIGGER KEYWORDS, RANK FOR MORE KEYWORDS

That’s why you bother doing any of this above. That’s how you win.

If you can’t rank for [product name] it doesn’t matter. You can still make great money.

Even if you can’t rank for [product name review] it doesn’t matter.

If you answer enough questions, and summarize enough reviews, and reveal enough secrets, you’ll rank for more keywords than your competitors… which will make you more profitable than your competitors more quickly… which will give you more ammunition to target the bigger terms in your market anyway.

Remember that.

As a general rule, the more long tail a buyer keyword gets, the more “hot” the searcher is. They’re juuust about to purchase but they’ve spent minutes refining their search to find the specific answer to one, final, niggling question.

And there YOU are to help. And there’s your commission.

A new affiliate site of ours just had it’s first sale recently after generating only TWO affiliate link clicks. Why? Targeted long tail keywords.

BOTTOM LINE: ADD MORE VALUE & AFFILIATE MARKETING CAN BE AS PROFITABLE EVER

The ways of adding value I’ve only begun to describe here. And new ones will be available to you in your niche, depending on what it is; They only require a little creative thinking to uncover.

You will win as long as you remember that. You want to be in this game today?

Be better. Simple as that.

http://andrewhansen.name/affiliate-marketing/affiliate-seo-selling-2015/

7 Easy Ways to Avoid Email Spam Filters

I’ve said this before and I’ll say it again; one of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at all. Although it is easy-to-use, it is still crucial that you follow the correct steps to ensure your emails will be delivered to your distribution list. To say it another way, you must keep spam filters top of mind whenever building out email campaigns for your brand. It is an absolute must.

Luckily, it isn’t too difficult a task to build your emails to avoid spam filters. Let’s take a look.

How Spam Filters Work

Every email server has some type of filtering software that attempts to identify spam based on a long list of criteria, but usually they consider:

• Relationship with subscriber
• Quality of email subject line, teaser, and content
• Reputation of the IP address and sender domain
• Quality and safety of links in email
• Inclusion of text version of email
• Ratio of images to text and links to text

As previously mentioned, the list of criteria is much larger than this, however I would place a heavy amount of focus on the list I provided above when crafting your emails. Let’s take a look at the following tactics to avoid each of these criteria and, in turn, avoid spam filters.

1. Ensure you have been given permission to communicate

This first one is pretty straightforward. The best way to ensure you have been given permission to communicate is to avoid sending emails to purchased lists (I would suggest avoiding the purchasing of lists entirely) and rather, grow your database and email distribution lists ethically and organically. If an individual has opted in to communications from your brand via a form on your website, they have given you permission to communicate with them. You’ll find this tactic to be immediately effective in ensuring deliverability.

Keep in mind, it is important to communicate consistently with your contacts. If you are sending emails too frequently, recipients may be more inclined to unsubscribe or mark as spam. Alternatively, if you do not reach out enough, recipients may forget that they subscribed to your communications and forget about your brand. Find that sweet spot and be consistent.

2. Make unsubscribing easy

Be sure to provide an unsubscribe link within the email such that it is prominently visible to the recipient. It is much better to have someone unsubscribe rather than mark the email as spam. Also, please make sure to respect a subscriber’s decision to unsubscribe; that should be obvious enough, but I feel that I must say it.

3. Choose subject lines and body content carefully

I encourage you to take your time with this tactic. Subject lines and body content should be well thought out when piecing together your email messaging. Intriguing subject lines are the gateway to getting your message across; poor subject lines drive your emails to the trash without even being read. Even if the subject line is so fantastic that 100% of people open your email, you need valuable body content to drive the action you are seeking.

Tip: Use content personalization in your subject lines and body content to increase engagement.

After crafting your email copy and subject line, I urge you to read through everything one more time and imagine yourself as a spam filter. Look especially closely for spam trigger words and phishing phrases; avoid them at all cost!

4. Use a reliable email service provider

Email Service Providers are evaluated as senders based on the reputation of the IP addresses and domains of their clients. Be sure to send emails from a reliable provider; fail to do so and your emails are destined for spam folders.

Also, the “From Address” matters! I suggest sending them from a real human being’s email address within your company if possible, as doing so will give your emails a much better chance of making the recipients feel special and unique. Whatever you decide, be consistent to ensure the people on your distribution list won’t experience confusion when hearing from your brand via email.

5. Use descriptive text instead of URLs when linking

Spam filters are configured to block phishing attacks. Phishing is an e-mail fraud method in which the perpetrator sends out legitimate-looking email in an attempt to gather personal and financial information from recipients. A common phishing technique is to hide the phishing link behind a well-known link to get recipients to take the bait and click the link. To avoid the appearance of a phishing attack, I encourage you to link descriptive text as opposed to including a URL in your email body. To be honest, it looks more professional anyways. Bonus points!  

6. Include a text version of your email

Nowadays, most spam filters have advanced enough to examine the HTML anyway, but it is still a good idea to include a text version of your email. It appeals to spam filters and subscribers using older email services, as well as those who have setup text-only reading settings. This tactic should be simple enough to execute considering most email service providers send text versions automatically.

7. Design professional-looking emails

The use of images in a well-designed email can do wonders for engagement and allows more room for interaction. The use of header images, CTAs, and other images throughout your email can also increase click-through rates. Just be sure to have enough text to get your message across without depending solely on the images (not all email service providers populate images automatically).

Happy Emailing!

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