Increase Productivity with 9 Time Saving Tools for Social Media Marketers

Social media marketing is kind of annoying task to do. Because it took lots of time to done the whole task. So are you a social media marketer? And do you struggle to get all your social media tasks done every day and find repetitive tasks over and over? Don’t worry guys. Fortunately, there are lots of great, time-saving tools for you that can dramatically optimize the impact of your task.

9 Time Saving Tools for Social Media Marketers

#1. Socedo

Socedo is a lead generation tool. It is a handy relationship-building tool that takes Twitter and LinkedIn from a social media site to warm leads mining operation. The feature of this tool is to find prospective customers that are most likely to buy from you based on their Twitter and LinkedIn profile and conversations. Once a prospect identified, this tool will start using marketing approach to engage via Twitter and LinkedIn and push the lead into your sales pipeline and CRM.

The best part about this tool is that it provides a reliable reporting that directly links to the platform like HubSpot. So it syncs new leads into HubSpot tool. Both engagement and ultimate conversions, the feature, allows you to see exactly how the particular campaigns have paid off.

As campaigns are vital, there is more heavy-handed email; this tool treats social leads differently from them. As it is also very easy to use, efficient, and the marketing automation takes the busy work out of the equation.

Explore Socedo

#2. Leadfeeder

Leadfeeders helps social media marketers to know more about their website visitors and uses this information to convert those promising visitors to sales leads. For that, Leadfeeder connects to your Google Analytics account and fetches data about your visitors.

This tool can view the details about your site visitors like their LinkedIn contacts, B2B connections and more. It also integrated with several CRMs and customizable notifications feature, which allows an unlimited amount of users that can participate. So with which, you can turn your company into a lead generation powerhouse.

Explore Leadfeeder

#3. Notifier

This Relationship building tool is a great tool, to save dramatically time for content marketing outreach. This tool helps to identify influencers and your audiences quickly. Notifier does not only help you to establish your authority but is also one of the best ways to make meaningful connections.

With Notifier you can create an automatic look for people or brands on your site. For that, simply paste the URL of your site into a search box and Notifier scans for your content. If it finds the people, you’ve mentioned digs up their Twitter handles and queued up those shares via Buffer.

This tool creates tweets which you can send to let your targeted audience know that you’ve mentioned them, or you can customize the tweets by yourself. You also have control over how many specific mentions you want in each tweet, whether you can pack in all of them or send out individual notification tweets to each Twitter handle. You can also send them to Buffer.

Explore: Notifier

#4. Shopify

Shopify is professional-looking e-commerce tool that is automating the commerce side of your social media, which never stop attracting new customers. Also, it makes customer service and retention a top priority.

According to Stephanie Shkolnik, this tool adds the developing plan for both “managing crisis scenarios” like the consumer complaints. Using this tool there is more opportunity of using your social media platform to support business goals to build also there is the greater scope of maintaining your relationship with your targeted audience.

As this tool manages the customer complaints the most important thing timeliness. The Social Habit reported that 32% of clients who reach out through social platform they expect a response from you within 30 minutes and 42% of expecting a response within 60 minutes.

There is a greater scope of building and maintaining relationships with customers, try to communicate with them directly through their social platforms instead of using the method like key confirmation and tracking to email and all.

Explore Shopify

#5. rFactr

This tool is SocialPort tool. It is one of those tools which designed to include a scalable training program for sales representatives operating on social media. It offers an impressive lineup of clients including SAP, Microsoft, Intuit, and IBM.

rFactr focuses on developing social-special content. Also, it tracks and optimizes that social-special content. Inside your company, this tool also connects automated leads with actual humans.

Once you connect with actual humans as per each of their role, you can monitor these interactions to make sure the quality and brand consistency.

Eventually, this tool lets you view and analyze all of the results introduced across your social media channels.

Explore: rFactr

#6. Yotpo

In the form of reviews and user-generated suggestion, marketing is probably the most important purchase drives online. For that, the tool named Yotpo will optimize the reviews by providing bonuses or coupons to your existing customers.

For easy access, Yotpo collects your reviews in a centralized database and allow you to push your reviews immediately on your both the website and social streams.

Explore Yotpo

#7. ClearVoice

ClearVoice is a fantastic content curation tool. The function of this tool is to manage all the aspects of a company’s content strategy from one location. Also, it includes a content discovery feature that enables the user to find relevant and contextual content based on prospect data.

All those things you can do with its paid version and yes, of course, you can get access to a full-scale workflow-management suit. Also, you can create content and get access to distribution tools.

Clearvoice index analyzes billions of data points to identify the most influential content creators and their respective published works. It is the most comprehensive index online. You can also sort your results either by content or by influencers.

Explore ClearVoice

#8. Crate

This tool suggests you the content and works in association with Buffer. It provides more direct control over what you post and how they performed. It also helps you to get crafted curated tweets to fill your content pipeline.

Based on topical categories like marketing or CRO, websites and Twitter accounts with which you can start building “Crates”. Also, you can add hashtags and targeted or negative keywords, if you want to get the even more specific content of your choice.

Explore: Crate

#9. Quuu

Quu is another content curation tool that will change the way you curate and share content on your social media channels. Quuu exclusively hooks up with Buffer account. So it allows you to choose a few interests or categories of content and then collects and curates content for you which you want to shout out loud about. This is the perfect tool since Buffer pulled the plug on its content suggestion features.

Letting an app automatically post random stuff to your social media profiles sounds a bit risky. So there is an option provided that you can use, and preview suggested posts via email.

Explore Quuu

Which time-saving tools do you for your social marketing? Do any on this list appeal to you? We’d love to hear about using any of this time-saving tool. Feel free to share your experience with us in the comments.

http://www.bforblogging.com/9-time-saving-tools-for-social-media-marketers/

4 Potent Ways to Promote Your Blog to Get More Traffic

So you’ve written a blog post. Do you sit back and wait for people to come?

Well, you could if you’re willing to wait for search engines to find it. And even then, unless you are already considered by search engines as A Very Important Website, your post is not likely to be found in the first few pages of search results as there is too much competition.

What this translates into is no traffic.

Doing a bit of self-promotion in a way that is human and adds value to others, is a great idea to increase eyeballs on your blog.

So we’ll deal with 5 ways to do this, but first let’s focus on getting the content portion right. And I only mention that because so many bloggers fail at it. But the consequence of not getting the content bit right means you’ll probably just waste your time promoting it.

Get the Content Bit Right First

What do I mean by “getting the content bit” right first?

Well, your content needs to be written for the right audience - those who will eventually buy something from you, and the content also needs to be optimized. For instance, the usual stock images won’t attract attention, so you’d need to do some customization.

I am not going to expand on the subject of content here, but Neil Patel, Internet Marketing Guru, has written a post about how to create a blog properly, and the steps about content are thorough.

4 Solid Blog Promotion Ideas

There are many ways you can promote your blog and posts, but the following four methods are some of the most potent ways to bring in more traffic, when they are done properly.

To avoid repetition in each method, every one of these points, bar paid search, requires two specific elements, the first one of which is this: all blog promoting you do needs to provide value to others. Never, ever blatantly market your wares.

The key with online marketing is:

a) to be human, and

b) to promote links in a way that’s natural; woven with grace and dignity into value-add content.

The second specific element that makes these ideas work - all four of ‘em, is that they all need to be centered around your target audience. If they are not, you will get traffic, but it won’t be the right kind of traffic. The right kind of traffic are the people that will eventually buy from you.

Traffic for the sake of traffic is, well, just plain stoopid.

#1: Link from Q and A forums

Find niche forums where you know your target audience waffle around, so that you get their eyeballs on your content.

There’s no shortage of forums online; here are four of the most popular:

1. Quora
2. Mosaichub
3. Yahoo Answers
4. Askville

When you register, make sure you complete your profile, so that people who may be interested to get in touch will know how to find you, or get more information about you.

Then go ahead and find questions you can answer, that your target audience are searching for. Provide answers that are sincere and value-add. Some answers may require brevity, while others can be mini blog posts.

Here’s an example of a value-add answer on Quora. You can see the writer has included a link to content, but has done so in a natural way that is not blatant promotion:

Skills requirements to make it work:

• You’ve got to be a good writer

#2: Link from social media

Link to your blog posts or other value-add pages from your social media accounts. But again, only use accounts where your target audience hang out.

This method can be used at no cost, or depending on the account (some offer this function while other’s don’t) give it a boost by paying a small amount.

Because it’s such a popular method of promotion, many social media tools have been developed to make tasks easier.

The important thing with linking from social media to your blog is that you use images and/or video. Images attract attention, but they can’t just be stock images like this one:

A stock photo image can do more harm than good.

Whereas the next image has been customized. Canva is a versatile tool that can be used by people who aren’t graphic designers:

This image has been customized and will attract more attention
than stock photos on social media

Quicksprout offers a full-on social media and blogging guide as to how to do this, so I won’t go into more detail here.

Skills requirements to make it work:

• Basic graphic design
• Social media knowledge

#3: Link from paid search

Paid search is the only promotional method listed here that requires some financial outlay, but it’s minimal compared to offline paid advertising, so you still win, as long as your target audience is searching for stuff online.

Paid search methods include:

• Google Adwords
• Bing Ads
• Yahoo Search Ads

The most difficult part of paid search is choosing keywords that people use to find whatever you’re offering.

Use paid search to send people to a blog post, or if you’re having a promotion for instance, you’d need to set up a landing page to send traffic to. A landing page is a dedicated, standalone page that contains no distractions and is very focused on getting the reader to perform one action. You’d use a landing page if you wanted higher conversions.

Get the lowdown on paid search and how to do it with Wordstream’s helpful “how to”.

Skills requirements to make it work:

• Keyword research
• If using a landing page, you’d need these skills: copywriting, graphic design, technical know-how. Or hire a pro.

#4: Comment on other blog posts

Probably the simplest method of all, is to simply add a comment on other blog posts in the same niche.

At the risk of being repetitive...make sure your comment adds some kind of value, otherwise it won’t attract attention.

Here’s an example of a value-add comment made on Neil Patel’s blog:

Skills requirements to make it work:

• You need to be a decent writer, because your comment represents your brand

In Conclusion

Once you've published a blog post that's been written for the right people, there are ways to get the news "out there" so that search engines index your content faster because of the links from other big sites, and also to get more eyeballs to your blog, but you always need to add value to readers, and add links to your blog in a natural way.

Always focus on your reader so that you provide content that is useful.

http://www.blogtrepreneur.com/4-potent-ways-promote-blog-get-traffic/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blogtrepreneur+%28Blogtrepreneur%29

Make Money Online - The Ultimate Dot Com Lifestyle!

http://www.ultimatedotcomlife.com

Make Money Online & Live the Ultimate Dot Com Lifestyle with this New, Never Seen Before 'Done for You System'.

What would you give for a program that can not only make you Huge Commissions, but can also provide you with training every step of the way AND even Help Generate sales for you?......

This is were Entrepreneurs and those that want to be, Learn how to Launch, Run and Grow their very own Highly Successful Online Business.

This is The Ultimate Business Education that has been created by the Best in the Business to help other ordinary people become Millionaires and Make Money Online, by stripping back and cutting out all the BS that floods the industry.

Never before has there been such a comprehensive, led by the hand (with your own qualified coach) method that gives you a Massive Advantage over anyone else.

This is an industry first!

A 1st come 1st serve basis, so don't miss out on the opportunity of a lifetime!

Get Access to this Free Video Below

Interested? Get Access to this Free Video Here

  

20 Simple Ways to Promote Your Event Using Social Media

If you’re busy organizing and planning the logistics of an event, promotion can seem daunting.

There’s so much to do when it comes to event planning — sometimes the last thing we think about is how to actually get people to show up and enjoy the very thing we’ve been working on!

We think event promotion should be fun, though, so we’ve created this list of simple ways to promote your event using the social media networks you already have. We’ve also included some customizable Canva templates within the article so you don’t have to worry about designing promotional materials from scratch.

01. Create an event on Facebook and promote it on your business page

This may seem obvious but it’s for a good reason. Facebook events are ubiquitous, and people see them, interact with them, and, most importantly, get event information from them every day.

Promoting the event on your business Facebook page gives you a double whammy— followers who land on your business page for other reasons will learn about your event, and followers who are invited to your Facebook event can invite their friends!

Gabby Bernstein

Take Gabby Bernstein for example. She’s currently promoting her live masterclass on her professional Page through her cover image. It’s the biggest thing on the page and everyone who lands there will see it. It includes the essential information about the event, and takes advantage of the call-to-action button to get people to register!

Take advantage of this editable Canva template to create a cover image for your event and try it for yourself!

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

02. Use Facebook ads to promote the event

This method requires a small investment, but it can be worth it to help you reach a larger audience who you may not have connected with yet. 

Facebook ads can target specific a demographic so you can be sure to reach your target audience, which will likely give you a higher conversion rate (i.e. more of the right people clicking and signing up)!

Using a professional-looking image is crucial, as there is so much other visual stimulation on Facebook. Since you’ll be using the ads to connect with new potential customers, you want the best first impression. 

Try using a customizable template like this one to help your event shine.

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

03. Post a short video with highlights from similar previous events 

People can’t get enough of videos these days, which you can use to your advantage. Show your customers what they can expect from an event hosted by you by creating a video of highlights from last year’s event. Then, post the video on your YouTube channel and on your Facebook page to share it with your friends and followers.

Click-worthy videos always have an attention-grabbing thumbnail that entices people to press play, so make sure yours stands out in a good way. Use a template like the one below to create a beautiful video thumbnail.

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

04. Design a geofilter to use on Snapchat

Snapchat is a booming social media network and it’s not just for teens. Tons of businesses are using it to communicate with customers, show them behind-the-scenes preparations, and have one-on-one interactions that create personal connections.

There’s a certain exclusivity about geofilters that make them desirable. Users can only use the filter if they’re in a certain place at a certain time… and that could be your event. People snapping geofiltered videos and photos of the event to their friends generates buzz, which can be especially useful if your event happens on a regular basis. 

Reebok is one example of a company that used a geofilter for their event, but anyone can easily purchase a geofilter through Snapchat’s website.

Reebok

When you’re finished designing, make sure to download your filter with a transparent background using your Canva for Work account. Now, go get creative!

Edit this design in Canva

Edit this design in Canva

05. Tweet visual testimonials about previous events/workshops

In today’s society, people often value the opinions of other customers more than a claim directly from a business. To capitalize on this, you can use stellar testimonials from your previous attendees to show potential customers the value of your event and gain their trust.

Using Twitter and other social media networks helps the positive message reach as many eyes as possible, which is exactly what you want. 

Elysium Technologies used this strategy to promote their classes, and it’s super simple to create testimonal images like this.

Elysium Technologies

Create an image that stands out by using a bold font on a bright background and feature your source by name. She will likely be happy to retweet the image to her followers, who trust her opinion, and will therefore likely trust you. 

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

06. Post behind-the-scenes images on Snapchat and Instagram about event preparations 

Posting an attention-grabbing behind-the-scenes photo on Instagram will make followers feel like they’re in on the action and will help get them super excited for the event. I personally love this technique because it appeals to my snoopy side, and makes me feel like I’m in on a big secret. Who doesn’t love being in on something?

Gallery Poulsen recently employed this technique on Instagram to promote the opening of their new exhibit. Sneak peeks of the paintings get visitors excited about the event, and will also help them remember that it’s coming up soon so they can add it to their calendars.

This is so easy for anyone to do. Simply snap a photo of your event preparations and share it with your followers!

Gallery Poulsen

07. Create shareable, social-media-ready images for your website

For some of us, our main interactions with customers come from a blog or website. However, that doesn’t mean social media can’t be of help.

Use plug-ins on your website to make it easy for excited attendees to share images with information about the event on their social media networks.

There are plenty of plug-ins that prompt visitors to share or pin an image as their mouse hovers over it, and this call-to-action will often lead to a reader sharing the image and spreading the word.

You’ll want to design a beautiful and informational image that your readers will be proud to pin, so use bright colors and sleek graphics (like in the example below) that will inspire them to share the love.

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

08. If it’s a repeat event, share photos of attendees having fun at last year’s event 

People want to see what they’re signing up for, and a great way to do this is to show them images from a previous event! Add your company’s logo and the event name to the image and tweet the photo to encourage new participants to participate.

Autism Speaks did an excellent job of using this strategy to encourage followers to sign up for a walk whose proceeds benefit the organization.

Autism Speaks

Try it yourself! Create a Tweetable image like the one below by using last year’s photos to show followers what they could be a part of.

Edit this design in Canva

Edit this design in Canva

09. Create an event hashtag

Hashtags are a great way for people to follow along with a certain event through a simple search on their social media networks. Hashtags can be used on Facebook, Instagram and Twitter, so your participants can follow you wherever they hang out in the cyberworld.

Share an image with the official hashtag for your event so attendees can follow along with event updates. Make sure to pick a unique and memorable hashtag and encourage followers to tag their own relevant images to create a community before the event even starts.

Engage with people who use your hashtag and take the time to tell them how happy you are they’ll be attending your event. This personal connection is a priceless asset, as many people love to get special attention from companies they follow.

Using a template like the one below, you can create an image with the essential information and encourage followers to use your hashtag to connect.

Edit this design in Canva

Edit this design in Canva

10. Host a contest or giveaway for a free event registration 

If there is one universal truth, it’s that people love free things. Especially free things that are extremely valuable, like a registration for a highly sought-after event.

Host a contest on Instagram or Facebook for the person who has the most likes or shares on a repost of your event image. Or, let the fates decide and host a giveaway for a randomly selected person who shares your image and tags a friend.

Promotions like these can be extremely successful at cultivating interest in an event and have the potential to reach a large audience.

Design an enticing image like the one below to encourage followers to participate. By asking them to comment you get them invested in the event, so they are more likely to register afterwards, even if they don’t win.

Edit this design in Canva

Edit this design in Canva

11. Create an infographic that will pique your audience’s interest in what the event has to offer

Bite sized  information is essential on social media networks, and infographics are a genius way to condense facts into one easily-digestible piece of art. 

Once you’ve got their attention with the infographic, they’re likely to want more when they reach the end. That’s where you reel them in and tell them how they can find out more by attending your event. 

This technique works because it gives your followers something of value and makes them more likely to trust that your event will be worth their time.

Infographics can be labor intensive, so we’ve created some easy-to-edit templates that are a breeze to tweak, like the one below.

Edit this design in Canva

12. Feature relevant quotes from guest speakers that will be attending your event

Guest speakers are a crucial addition to many types of events, from conferences, to classes, to sporting events, and more. If you have guest speakers coming to your event, though, it’s possible that your audience doesn’t know who this person is or what they’re about.

Show your audience exactly what they can expect to learn from your event by featuring an interesting quote from the guest speaker on a shareable image, like The Art Institute did for its virtual open house.

The Art Institutes

People love quotes and they especially love sharing quotes. Pin beautiful images on Pinterest to attract attendees who like what they see. It’s easy to get creative if you start with a template like this one!

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

13. Create individual images featuring each guest speaker

Having multiple images to promote your event is never a bad idea. Variety keeps things interesting, and with guest speakers, it’s easy to create images featuring each person to share with your networks.

Be sure to include the key event info on the image or in the post, and don’t forget to feature the achievements of your guest speaker to really shine the spotlight on him, like in the example below. Plus, it’s free publicity if your guest speaker decides to share the image with his audience, too!

Yusuf Salaam

14. Offer a discount to early bird registrants

If your event has a price tag, it could be a great reward to loyal followers to offer an early bird registration discount. Your customers will feel valued and they’ll also feel like they got a great deal, and you’ll have guaranteed participants to calm your nerves about no one showing up.

Institute of Bankers Pakistan

Create a digital voucher like the Institute of Bankers Pakistan did to share the discount information with Facebook and Twitter followers.  

You can offer the registration at a lower price before a certain date, or create a promo code for a percentage off that’s valid for a certain time period. Don’t forget to include final date to take advantage of the offer to encourage followers to use the promo ASAP.

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

Edit this design in Canva

15. Create a poll on Facebook to engage with followers

You want your event to be wildly successful, so you need to make sure it’s just what your participants are looking for. Why not make them feel directly involved in the planning process by creating a poll on Facebook?

You can ask about what exactly they’d be interested in seeing at the event or their goals for the event to help you shape the content. Or, as in the example below, you can ask about a topic relevant to the event content to get them interested in what they can gain by attending.

16. Host a live video session on Facebook or Snapchat 

Live and interactive videos are quickly gaining popularity, as users love having direct interactions with the trainers, business coaches, bloggers and other “famous” people they follow.

During a live video session on Facebook, users can post comments with questions for you to answer live before your event. You could also host a Snapchat story Q&A session to encourage participants to snap you back and ask you questions or hesitations they may have about the event.

Promote your live session using an image to catch followers’ attention so they know when and where they can find you. 

Creating an image like the one below will definitely stand out to your facebook fans, and encouraging them to interact with you on various social media platforms hugely increases their trust in you and your event.

Edit this design in Canva

Edit this design in Canva

17. Share your event info with your Tumblr followers

Although Tumblr may not be the largest social network, according to Adweek, more than 50% of the Tumblr community is made up of users under the age of 35, which is a demographic widely-known to be highly engaged on social media. 

Tumblr user are active and collaborative, which is great for anyone with lots of followers who is promoting an event. By using a beautiful image and some simple text, you can hype your event and encourage followers to reblog it to their audience who could be potential participants.

Never underestimate the power of simplicity. Essential information is all that’s needed on the image if you include a link to your event’s registration page or Facebook page. Try it yourself by using a template like this one.

Edit this design in Canva

18. Share a checklist or goal setting printable with your network

If you’re hosting a workshop or retreat, it’s likely that there will be some sort of goal setting or brainstorming session. 

By creating a printable worksheet  to share with attendees prior to the event, you get them invested in the event before it even happens, and increase the perceived value of the workshop by providing something tangible and reusable to the participants. 

You could even entice followers to sign up by offering this printable as a free gift for registering.

Bizuza offers this free printable, which serves as great inspiration for a variety of worksheet styles. Start with a blank A4 page on Canva and let the creative juices flow.

19. Share teaser slides from event presentations

If you’re holding a conference or class of some sort, it’s likely there will be visual presentations involved. Using visuals during a lecture or speech helps people hone in on the key information and gives them something concrete to take note of.

If your conference requires registration fees, it’s a good idea to give potential participants a teaser of the great information that awaits them at your event. Use Facebook or Twitter to share a slide or two with some juicy bits of information to convince them that your event is exactly where they need to be. 

Try one of our many customizable templates, each with multiple page layouts to suit all of your presentation needs.

Edit this design in Canva

20. Share visual results of last year’s post-event survey 

If your event participants filled out a satisfaction survey at your last event, why not make those results public? Assuming the numbers paint your event in a good light, you should show them off!

Create a visual of the survey results that pops (like the one below) and boast a little about the success of your event! It will inspire confidence in potential new participants and will no doubt spur them to attend the next one! 

Edit this design in Canva

Now it’s your turn! 

Creating promotional materials for your event to use on a variety of social media outlets is easy and fun using our templates, and honestly, you’ll get a huge rush seeing your designs shared publicly.

Don’t be shy— happy designing!

https://designschool.canva.com/blog/event-promotion/